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Thread: How do you get this effect?

  1. #1
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    Default How do you get this effect?

    I don't know whether this is the right place to post my query but here it goes:

    How do you shoot clothes in the manner that they looked like they are being propped up from the inside while they are floating in midair like here: http://www.uniqlo.com/ultralightdown_m/sg/

    Any idea guys?
    Last edited by Makanator; 2nd December 2010 at 12:11 AM.

  2. #2
    Deregistered allenleonhart's Avatar
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    Default Re: How do you get this effect?

    a few ideas i could think off.

    1:a wire frame in the jacket+ hanging threads. photoshopped off of course

    2: it could be a drawn design...

  3. #3
    Senior Member ZerocoolAstra's Avatar
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    Default Re: How do you get this effect?

    they may actually be resting on a white surface, for all you know
    Exploring! :)

  4. #4
    Senior Member Override2Zion's Avatar
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    Default Re: How do you get this effect?

    Quote Originally Posted by ZerocoolAstra View Post
    they may actually be resting on a white surface, for all you know
    I second this opinion. It might have been layed on a white surface and the photo taken from above.

    *EDIT*
    Opps, I think i get what you mean, just spotted the suspended jacket image. In this case I will have to believe its suspended by some wireframe or strings which are PPed away later on the final image.
    Last edited by Override2Zion; 2nd December 2010 at 11:54 AM.
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  5. #5

    Default Re: How do you get this effect?

    Hung in the air with string/wire frame, fan blowing below. PP string/wire frame away. Might not be so effective with thinner clothing, you will get waves in the material.
    Alternatively/transparent mannequin, pp away unwanted parts.
    Last edited by Nashaz; 2nd December 2010 at 01:20 PM.

  6. #6
    Senior Member ZerocoolAstra's Avatar
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    Default Re: How do you get this effect?

    is it this image?

    taken from www.uniqlo.com/


    garment looks quite 'flat' to me leh... I'm guessing that it's laid flat on the ground/table....
    Exploring! :)

  7. #7

    Default Re: How do you get this effect?

    use a fan to blow air in to "inflate" the jacket?
    at the same time it will blow the jacket upwards so that it will look like it is floating.
    Last edited by coolthought; 2nd December 2010 at 02:52 PM.
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  8. #8
    Senior Member ZerocoolAstra's Avatar
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    Default Re: How do you get this effect?

    hahahah dunno how come the first 2 or 3 times I clicked on the link, I did not see the moving, floating jacket on the top of the page...

    maybe didn't load properly.


    I think probably suspended off of something that is easy enough to PP away, and air is introduced from the bottom to 'puff up' the jacket.
    Exploring! :)

  9. #9

    Default Re: How do you get this effect?

    Maybe it's a 3D rendered model?
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  10. #10
    Deregistered allenleonhart's Avatar
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    Default Re: How do you get this effect?

    Quote Originally Posted by Zahne View Post
    Maybe it's a 3D rendered model?
    i second this.

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