I can buy my lens everywhere, but in the end I will still buy all my filters from OP. Never had an issue with them. The folks at OP will also openly tell me that their pricing is not that great for certain models/brands they stock and ask me to look elsewhere. I give them credit for that. They have me as a loyal customer. But no matter how loyal a customer you are, you still need to do your homework.
Never liked J316. Walked in once, waited a while, ask for something, out of stock and walked out. I felt they were too friendly. And from my years with dealing with salespeople, the friendlier they are, the more you have to be on the defense. But some people dig the friendly thing.
And for people who say it may be a mistake... Don't you find it funny that the "mistakes" are always in their (J316) favor if not challenged or found out? *shrug*. I feel business is business. IMO, just because the shop have a name that might mean something in a certain belief system, will not automatically mean the people running the business are totally fair and trustworthy. In the end, it is a business.