Often, we may look at a new equipment purchase or technique as a 'quick-fix' or in the case of the following article, some sort of 'magic' formula that will solve photographic mediocrity ... except identifying and fixing the root of the problem in the first place.
Picture this…. you’re at a photography show or a gallery, and you see a print that takes your breath away. You look at the delicate highlights, perfectly rendered mid tones and deep blacks and think, “Man, what a great print. If I only knew what kind of (pick one: camera, lens, film, paper, developer, toner) he used, my pictures would look just as good.” You are now looking for a magic bullet.
Magic bullets are things that turn a mediocre photographer into a great one with a minimal amount of effort.
They often take the form of some highly recommended piece of equipment, or some chemical brew with magical properties. It seems so easy…all you have to do is buy the right thing, and your pictures can look like the ones in the gallery.
Confessions of a recovering magic bullet chaser
by Kevin Bourque for largeformaphotography.info
While this article was written with film usage and silver halide printing in mind, the principles ring true.
I'll be the first to admit - shopping for and buying new equipment (or trying new techniques) are all part of the fun of photography, but are your equipment 'needs' real, or have you become a slave in the pursuit of the elusive 'magic bullet'?