OBU pray tell which agency did this? I don't think there's a need to protect them. It's kind of ironic that a company working to create a publicity stunt should need to have it's identity protected...
HAHA the top gear thing is incredible.
Brilliant, simply brilliant!
But has anyone ever wondered ... why do people automatically shoot the agency at first chance?
In real life, manytimes, I've seen a lot of instances where ehemkoffkoff what the public sees is an amended (and often convulated) version of what the original idea was and it just comes out bad.
Same for some photos taken by commercial photographers (actual final output from commercial studio looked fine, and when I see the final poster in public, I'm stunned at how bad the photo has 'become') and everyone auto assumes the photographer did a bad job.
Anyways, the mini thingie looks more like the result of a marketing dept's brainchild rather than a creative dept's.
as simple a logic as when mas selamat escaped, who steps down? Or when the campaign gets recognition who collects the prizes?
Last edited by viix; 17th October 2009 at 09:20 PM.
But we are talking about the new rules of engagement here in the online world.
People have the choice of what they want to view online. At the end of the day what matters is the result: Did they create something which engaged people?
As photographers if we do bad works for clients, we have to bear the responsibility when someone sees our work publicly (although we would try to dissociate ourselves from that bad work)
Anyway whatever the case, the idea wasn't as engaging as it could have been, no matter if it was the client or agency's idea.
i always have pretty high regards for the work that kinetic churns out but this viral ad falls short of what i have seen from them. not sure how much it was from the client's contribution but i kinda think if u picked kinetic, u kinda go with what they recommend or u pick some other creative to do it.
But on the other hand, people can and do switch channels, flip a page and switch stations.
Anyway, we would never really know what happened behind closed doors so it's all speculation.
I just wanted to highlight that there can be and usually are other sides to a coin as opposed to auto shoot agency or creatives.