Hi,if you were CEO or founder of Leica camera production,
do you think u can totally beat Canon and Nikon in SLR and PnS territories?
if yes, How?
Make $1000 DSLRs with support for Canon, Sony, Nikon, Leica, Olympus and KM lenses
i would probably be very old or dead by now if i were the founder of Leica.
I will sell of the company and plan for the remaining good years.
to hell with the canon or nikon competition. I be combating with my health at that feeble age.
I don't think it will be too difficult given their strong branding and reputation.
The reason main reason you don't see that many people shooting with M8 is the COST.
For Leica to beat the others, they just have to lower their cost to be competitive with them.
The downside though, is that this will affect their branding negatively (luxury brand name) and although sales will increase, this will not have real benefits to them in the long run... they will just become another Canon and Nikon, ending up in the same market and competing with them. I'll say just continue to do their thing for their own market.
It's like, imagine if BMW priced itself closer to Toyota, Honda, Mazda... how their cars will be selling like hotcake! Initially... but in the longer run... BM will be seen as just like Toyota, Honda, Mazda... no point.
The best photographer is one who is inspired by the innate nature of his subjects.
Its a different market altogether. Unless Leica produces stripped down versions of M8 and M9 to be priced at SGD 3k, they wont need to win nikon or canon to survive/prosper.
Most leica users come from Nikon or Canon anyway.
Leica's pricing is hardly mass-market.
Even so, there's no way they are going to beat the Japanese on pricing, Leica does not have the resources to compete on sheer production capacity, and on that instance, have already lost out on economies of scale.
And as wuffruff has mentioned, they are so entrenched into the luxury section of the market that any "cheapening" of their products way draw howls of protest from their existing customer base.
It's between a rock and a hard place, so the safest thing for Leica to do is stay in their luxury product niche, and leave Panasonic to develop the mass market products.
As a CEO I will give a Leica to every senoir member of CS.
if i were the CEO, i would have bought MacDonald's, Sony's, Canon's, mercedes Benz, Ritz Carlton's shares and get dividend from there... Keeping the Leica factory would be just for fun...
'Nothing to brag about, we are only as good as our next picture!'
Why try to beat them? They really don't want to produce an inferior product to compete.
I'd say that they should do exactly what they're doing and not worry about the others so much. They have a great line of products and that newer Noctilux lens is amazing at f/0.95.
the best job of the world going to be the CEO of Leica camera production,
R&D,Production and Marketing will carry on as they have done before
Lets water flow,lets fish follows.
by any chance,with some efforts , any creative and innovative product could be produced?
if got a chance to be the CEO
People in 1980 never thought about iphone
and Apple is not Phone maker at that time.
But computer and phone are a kind of "Pair" now
So,computer,phone and digital camera .... in future?
Leica will stay as a Masterpiece Painting and hang on the wall?
dun want to play in the wider market..
There are many things that Leica has to consider and put in place to rival Nikon / Canon in terms of breadth and depth of products as well as market penetration ....
$ and human capital requirement
production capability and capacity needs to be addressed
new distribution channels that needs to be established
after sales support necessary
marketing and promotion of the brad name and such products in individual markets
product branding, positioning as well as pricing
annual product sales targets and KPIs that needs to be established and reach to rival Nikon / Canon
etc etc etc etc ...
So ... u think so easy to be CEO and take market share from Nikon / Canon is it ?
Last edited by zero o; 13th September 2009 at 08:36 PM.
Leica is to camera enthusiasts what Patek Philippe is to watch connoisseurs. They choose to keep their brand value high at the expense of the mass production game.
We may lament that PP watches do not keep time as accurately as a Casio does or does not have as many functions embedded in the watch as a Seiko does, etc, but it's the craftmanship and the brand value that buyers of PP covet and pay for. Likewise for Leica ..... they produce great cameras and great lenses and charge a huge premium for those products. They do not strive to give you "best value for money" (i.e. have the highest megapixel, best noise control, etc), however they make sure that whatever they do is great and kept exclusive by their pricing strategy and service standards, so that they continue to be lusted over by many but owned by a few.
As CEO of Leica I will promote photography among CSers by hiring XMMs and providing free photoshoots.