there was once a group of people who suddenly decided that
HEY, LET'S FORM A DIVING CLUB..
and so they did. years went by, and they became a very big diving club. in the end, they had enough members and decided that well, they could organise a diving competition.. and so they did. and just like that, all the judges for the diving competition were members from the club.
a few years went by, and this diving competition became an annual thing.. the interesting part was that the winners of the diving competition seemed to repeat themselves, even though everybody was invited to participate, and entry fees were charged, and there was even a members-only segment.. the only difference every year was that sometimes the top winner would become third, the second winner would become the top winner.. and so on and so forth.
and so the club became even bigger, and they even managed to convert exhibition events into competitions as well, and the same thing happened.
ok end of story.