Olympus launches E-450 compact DSLR

[diCam]

Olympus launches E-450 compact DSLR

The Olympus E-450 digital SLR – main features:

Usability

* Extremely easy operation – use it straight out of the box

Functionality

* Three Art Filters
* Improved Live View with contrast AF, Face Detection, Shadow Adjustment Technology & phase difference detection AF system
* Perfect Shot Preview to enable comparison of the results of various settings adjustments before actual shooting
* TruePic III+ image processor

Portability

* One of the world’s smallest and lightest D-SLRs providing the ultimate in portability

E-450 Key features:

* 10 Megapixel Live MOS sensor
* High-contrast 6.9cm/2.7” HyperCrystal II LCD with 176° viewing angle
* The original Supersonic Wave Filter for dust protection
* 28 shooting modes (5 Exposure Modes, 5 Creative Modes, 18 Scene Select Modes)
* Built-in flash (GN12, ISO 100) with commander function for wireless off-camera flash synchronisation
* Wireless flash control in up to 3 groups (separate press release available for Olympus FL-50R and FL-36R flash units)
* 3.5fps with up to eight images in RAW buffer
* One-touch white balance
* AE/AF-lock functionality
* ISO 100 to 1600 for wide-ranging sensitivity
* Depth of field preview function
* 49-segment digital ESP
* Bracketing function (Exposure)
* Detailed info screen with histogram
* Based on Four Thirds Standard
* Dual memory slot for CompactFlash and xD-Picture Card

The Olympus E-450 is available in the following configurations:

* Olympus E-450 body only
* Olympus E-450 Lens Kit
(E-450 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens)
* Olympus E-450 Double Zoom Kit
(E-450 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 lenses)

The E-450 will sit between the E-420 and E-520 in the UK market with all three being available until further notice. This will provide consumers with the widest choice of E-System DSLR’s yet seen – one for every pocket and one for every need.

[Hitman]

Seems like the page has been taken down... try this one...

http://www.dcresource.com/news/newsitem.php?id=3916

[diCam]

Strange act from DPR...

Another source: http://forum.fourthirdsphoto.com/showthread.php?t=45833

[Gerlim]

Doesn't seem too different from the E420.

[dodongdodong]

no IS again? same as 420

[spidey89]

interesting that it's not and E-420 replacement but it sits between E-420 and E-520

[bousozoku]

Oops, I missed this thread.

I think that they made a mistake only giving it the 3 point AF when it's not considered good already. Apparently, the TruePIC III+ processor should help in other ways. I'm not sure why they think it should be named as if it's a leap forward. If it fixes the problems with the E-420, then shouldn't it at most be the E-430?

It looks like a rather broad lineup now. They're going to need more lenses or soon it'll look as though they have one lens per body.

[aryanto]

I think this is more for people who find 620 price a bit too high.

[bousozoku]

In the U.S. press release they mentioned:

Quote: Olympus is scheduled to launch the E-450 DSLR on leading multimedia retailer QVC® Saturday, May 9.

If they offer it on 4 value payments, my mother will probably alert me, as she watches them too much. QVC sells a lot of products each time they show them. I noticed from their web site that they've already got the E-420 and E-520.

It's certainly an interesting way to launch a product.

[diCam]

Originally Posted by bousozoku Oops, I missed this thread. I think that they made a mistake only giving it the 3 point AF when it's not considered good already. Apparently, the TruePIC III+ processor should help in other ways. I'm not sure why they think it should be named as if it's a leap forward. If it fixes the problems with the E-420, then shouldn't it at most be the E-430? It looks like a rather broad lineup now. They're going to need more lenses or soon it'll look as though they have one lens per body.

TruePIC III+; the + is meant for Art Filter processing only, if I understand it correctly.

The + can mean it's half a notch up because it can process Art Filter? That's why Olympus name this model E-450 instead of E-430?

[drakon09]

Originally Posted by bousozoku In the U.S. press release they mentioned: If they offer it on 4 value payments, my mother will probably alert me, as she watches them too much. QVC sells a lot of products each time they show them. I noticed from their web site that they've already got the E-420 and E-520. It's certainly an interesting way to launch a product.

Seems like Oly is flogging the 450 to the mass market. As you said, interesting marketing strategy, may prove to be a winner.

[coffee3in1]

Originally Posted by drakon09 Seems like Oly is flogging the 450 to the mass market. As you said, interesting marketing strategy, may prove to be a winner.

Yup, as a marketing strategy. It's a good move.
E-620 as the cash cow and E450 the firewall.

[headfonz]

i see the E450 nothing more than a marketing flag post to maintain the "smallest dslr" title. shame that the 7-AF point and new VF from the E620 didn't make it over.

Olympus is getting lazy

[aryanto]

Originally Posted by headfonz i see the E450 nothing more than a marketing flag post to maintain the "smallest dslr" title. shame that the 7-AF point and new VF from the E620 didn't make it over. Olympus is getting lazy

I think more they are trying to maintain low price.

[bousozoku]

Originally Posted by headfonz i see the E450 nothing more than a marketing flag post to maintain the "smallest dslr" title. shame that the 7-AF point and new VF from the E620 didn't make it over. Olympus is getting lazy

They could have used even a 5 point auto focus just to say that they'd improved it somewhat. Even the least expensive Pentax has such. 3 point is so 1990s.

[drewdam]

E450 is just like a car's facelift of E420 to me..slight tune in engine section...

[srinivasanj]

Somehow...this is not tempting. In any case, this is aimed at people moving from prosumers. I wonder why its not the 420 replacement...

[diCam]

Originally Posted by headfonz i see the E450 nothing more than a marketing flag post to maintain the "smallest dslr" title. shame that the 7-AF point and new VF from the E620 didn't make it over. Olympus is getting lazy

It has changed to "One of the world’s smallest and lightest D-SLRs...".

[egnaro]

I was surprise to see the price for E450 kit so cheap! I saw E420 twin kits selling only at $788!!!

[drewdam]

Originally Posted by egnaro I was surprise to see the price for E450 kit so cheap! I saw E420 twin kits selling only at $788!!!

E450 or E420?