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Thread: Ikea's Less is more.

  1. #1

    Smile Ikea's Less is more.

    in today's st, on page A28, ikea featured a angmo and a chinese girl covered only in carton. it seems that the recent naked couple at holland village has made their way into ikea!! haha!
    Last edited by reachme2003; 6th March 2009 at 08:51 AM.

  2. #2
    Senior Member
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    Default Re: Ikea's Less is more.

    its already on the streets last weekend... i saw a group of teens walking along Tangs with the boxes as well...
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  3. #3
    vince123123
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    Default Re: Ikea's Less is more.

    They are the same meh?


    Quote Originally Posted by reachme2003 View Post
    in today's st, on page A28, ikea featured a angmo and a chinese girl covered only in carton. it seems that the recent naked couple at holland village has made their way into ikea!! haha!

  4. #4

    Smile Re: Ikea's Less is more.

    vince, i am sure you would have noticed that these are said in jest. haha! again.

  5. #5
    vince123123
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    Default Re: Ikea's Less is more.

    Orh sorry, I read it literally.

  6. #6
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    Default Re: Ikea's Less is more.

    What did the couple buy at Ikea? They don't sell clothing?

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  7. #7

    Default Re: Ikea's Less is more.

    I think they bought boxes.

  8. #8
    Senior Member Sion's Avatar
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    Default Re: Ikea's Less is more.

    I think we'll be seeing photographers' self-protraits in boxes here too.

  9. #9

    Default Re: Ikea's Less is more.

    vote for Sion....he surely qualifies for the boxes ad.....he is trend-starter too...
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  10. #10

    Default Re: Ikea's Less is more.

    Is it the same couple who went streaking in Holland V ? Seems to fit the bill - 1 caucasian and 1 asian.

  11. #11

    Smile Re: Ikea's Less is more.

    female with china doll hairstyle(probably a wig), striking similiarities.

  12. #12
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    Default Re: Ikea's Less is more.

    frankly, i think the ad is not creative... and not lasting. It aims for the shock and awe but doesnt leave a lasting impression... in my opinion.
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  13. #13
    Moderator Octarine's Avatar
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    Default Re: Ikea's Less is more.

    They need the boxes to tidy up
    http://www.youtube.com/watch?v=WzMuax75s3M&NR=1

  14. #14

    Default Re: Ikea's Less is more.

    Quote Originally Posted by JacePhoto View Post
    frankly, i think the ad is not creative... and not lasting. It aims for the shock and awe but doesnt leave a lasting impression... in my opinion.
    I thought it was a memorable ad.
    the fact that someone started a thread about it is quite telling already =)
    and it's done in a way that isn't shocking, just slightly cheeky.
    anyway what is interesting is that the models are more dressed up than those women in the dieting ads. Just that a box around a body gives an impression of nudity. funny how that works...

  15. #15

    Default Re: Ikea's Less is more.

    Any idea if Ikea Sg uses an in house ad team or an external ad agency?

  16. #16

    Smile Re: Ikea's Less is more.

    the couple(the holland village one) was produced before the court yesterday. the male, a swede exchange student. the female, a singaporean A star scholar.

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