I don't understand what's the confusion.
A piece of work is a person's efforts and craft.
A digital platform is just the medium used to contain the work, which is where the true value lies.
Going by the logic that "No need to be calculative over everything . It's just a digital image.", then by right, speakers like Anthony Robbins and Bill Clinton should be PAYING PEOPLE to listen to them speak, since by the act of listening, their time is taken up, and we all know that time is a precious commodity. It's a CRIME that speakers like Robbins and Clinton are charging hundreds of thousands to speak at one conference!!! At least a digital file you can take and use; their one only TALK! Take home TALK do what one ah? Got value meh?