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Thread: Hoya announced financial results for the 2nd quarter

  1. #1
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    Default Hoya announced financial results for the 2nd quarter

    Summary of financial results meeting for the three months ended 30 September 2008.
    http://www.hoya.co.jp/english/invest...ng_summary.pdf


    The Pentax digital camera segment performance in general quoted from the hoya summary memo.

    Pentax:digital cameras

    ・ This segment features a very hard-fought struggle compared with the same term last
    year. The effects of exchange rates were relatively minor until the 2Q and POS demand
    varies from country to country. However, in France for example, it declined suddenly in
    August, while the same happened in Germany slightly earlier and likewise in the U.S., it
    declined in July and August. According to the monthly shipment statistics issued by the
    CIPA, until September they were riding on the crest of a wave and shipping of newly
    manufactured items continued relatively briskly one after the other, but around summer,
    in-store sales clearly started slowing down with lost momentum, as seen in the
    year-on-year increases of 15% or 20% they had enjoyed up to then. Our sales also
    decreased significantly on a year-on-year basis, with accumulated stocks and
    production and marketing carried out while keeping the market conditions in mind.
    Another factor was price; there was a significant drop in unit prices. The decline in the
    unit prices of compact digital cameras had a particularly grave impact, given the advent
    of a new low-end product at 79 dollars finally realized. This unit price decline was
    damaging to us, in terms of both sales and profits.

    ・ Essentially, the products we are now producing and selling were developed last
    summer or autumn, with a roadmap that lacked strategy in my view. As I said in the
    previous meeting, we remade a completely new roadmap for the next fiscal year in
    accordance with the "scrap & build" policy: creating unique cameras of a new and
    different field, and releasing and commencing the marketing of interchangeable lenses
    at the same time as new cameras. As for new products for this year, a new single-lens
    reflex camera K-m model (an entry level high-end model) was launched about two
    weeks ago, while new compact digital cameras have also been released on a quarterly
    basis. Next year, we are planning to launch some three types, including minor design
    change versions, of single-lens reflex (SLR) cameras. With a desire to offer cameras
    which will demonstrate our advantages, as announced in the Photokina held in
    Germany, we will relaunch ourselves next year as a manufacturer of all-weather
    cameras which are strong outdoors, highly water-resistnat, splash-proof, and dustproof,
    small and light, easily portable and tough (durable).

    not surprising as we all know this segment faced tough competitions and good things to note they have remade a new roadmap. Next year, they are planning to launch some three types, including minor design change versions, of single-lens reflex (SLR) cameras.

  2. #2
    Senior Member darrrrrrrrrr's Avatar
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    Default Re: Hoya announced financial results for the 2nd quarter

    yeah man, new cameras next year!

    maybe it'll be time to move up to K20D!

  3. #3

    Default Re: Hoya announced financial results for the 2nd quarter

    It's good to know that Pentax is gonna release several new dSLR cameras. Don't know if I'd upgrade my K20D though, it's such a nice camera already

  4. #4
    Member kkleong's Avatar
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    Default Re: Hoya announced financial results for the 2nd quarter

    Retail unit price hadn't really drop as had been the case as in US or Europe.

    Due to these difficult times, I thought newer model of lenses and cameras would be slower in coming onto the market
    Prices would then rise due to the Japanese Yen.
    Not a good time for photographer

    I think it's also affecting other camera manufacturers as well.
    Just hope that Pentax policy is right & able to pull through these difficult times.

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