Commercial + advertising rates: general guideline for dayrate,people photography

mattlock · 25th March 2008

Hi guys, just to get a better feel of what the commercial and advertising market rate is for shoots involving people (ranging from fashion to lifestyle), based on a job where you're going by your day rate
I've gotten a rough gauge that people are charging between $1.8 to $3+ per day conservatively (not including usage)

I would like to find out what other people's estimates of day rates are like, so any feedback will be useful!

wesley · 26th March 2008

Hi,

Here's some info.

Advertising
Rates: $20,000 to >$100,000/project
a. Photographer usually works through an ad agency handling the client account. Typically, loading fees are enforced and photographer keeps copyright for images.
b. The figure looks good but a shoot usually involves a full production team and a great amount of liaison work. Typically takes 1 to 3 weeks of casting, production & logistics. Post production work on images is approximately 1 week to 4 weeks of digital retouching/imaging (DI). Depending on complexity of deliverables, digital retouching work might be outsourced to specialist 3rd party DI companies.
c. Photographer typically uses a digital medium format system.
d. Fees are usually paid 6 months after invoicing.

Architecture/Corporate/Food/Interior/Product
Rates: $1200 to $2800/day
a. Photographer is usually forced to sign over copyright of images, this practice is very prevalent, especially with government bodies. This is due to the abundance of photographers in this sector.
b. Photographer is expected to own all photography equipment, including lights, accessories, etc.
c. Photographer usually works with DSLRs.
d. Fees are usually paid 1 month after invoicing.
e. Some form of retouching work is expected.

Best
Wes

mattlock · 26th March 2008

Thanks.great info there, wesley returns again with his giant salad bowl of experience!

25th March 2008	#1
mattlock Senior Member Join Date: Feb 2004 Posts: 1,725	Commercial + advertising rates: general guideline for dayrate,people photography Hi guys, just to get a better feel of what the commercial and advertising market rate is for shoots involving people (ranging from fashion to lifestyle), based on a job where you're going by your day rate I've gotten a rough gauge that people are charging between $1.8 to $3+ per day conservatively (not including usage) I would like to find out what other people's estimates of day rates are like, so any feedback will be useful!

26th March 2008	#2
wesley Deregistered Join Date: Oct 2003 Location: Paris, France Posts: 204	Re: Commercial + advertising rates: general guideline for dayrate,people photography Hi, Here's some info. Advertising Rates: $20,000 to >$100,000/project a. Photographer usually works through an ad agency handling the client account. Typically, loading fees are enforced and photographer keeps copyright for images. b. The figure looks good but a shoot usually involves a full production team and a great amount of liaison work. Typically takes 1 to 3 weeks of casting, production & logistics. Post production work on images is approximately 1 week to 4 weeks of digital retouching/imaging (DI). Depending on complexity of deliverables, digital retouching work might be outsourced to specialist 3rd party DI companies. c. Photographer typically uses a digital medium format system. d. Fees are usually paid 6 months after invoicing. Architecture/Corporate/Food/Interior/Product Rates: $1200 to $2800/day a. Photographer is usually forced to sign over copyright of images, this practice is very prevalent, especially with government bodies. This is due to the abundance of photographers in this sector. b. Photographer is expected to own all photography equipment, including lights, accessories, etc. c. Photographer usually works with DSLRs. d. Fees are usually paid 1 month after invoicing. e. Some form of retouching work is expected. Best Wes Last edited by wesley; 26th March 2008 at 07:06 AM.

26th March 2008	#3
mattlock Senior Member Join Date: Feb 2004 Posts: 1,725	Re: Commercial + advertising rates: general guideline for dayrate,people photography Thanks.great info there, wesley returns again with his giant salad bowl of experience!