Pre-PMA 2008: Today is the day Fujifilm has chosen to reveal the new models it is launching at the PMA show next week. There's 7 models in total, but the most intersting is undoubtedly the FinePix S100FS, which the company is describing as its most advanced consumer digital camera to date and its latest attempt to offer a viable DSLR alternative. Headline features include a large 2/3 inch 11 megapixel Super CCD sensor, all-new optically-stabilized 14.3x (28-400mm) manual zoom lens and a version of the 100-400% wide dynamic range and film simulation (hence 'FS') options seen on the FinePix S5 Pro SLR.

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