Sony has announced the imminent availability of its Cyber-Shot DSC-S730, a 7.2 MP entry-level digicam with 3x optical zoom and 2.4" LCD. The emphasis here is firmly on value and ease of use though, in the best Sony tradition, style and quality of construction also play a major part. This particular model looks to be a europe-only release although it is entirely possible it will be launched in other markets under a different model designation. The DSC-S730 will be available from January 2008 for the altogether reasonable sum of €139/£99.

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