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Thread: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

  1. #1
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    Default The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    http://www.channelnewsasia.com/stori...316113/1/.html
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    SINGAPORE : The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    The new name was unveiled as the Centre turned 30.

    Education Minister Tharman Shanmugaratnam graced its anniversary dinner on Friday.

    The Centre now caters to 120,000 students each year.

    With its new name comes a new logo, which is inspired by the Centre's promise to deliver a fascinating and inspiring discovery of science. - CNA/


    ======================

    *rolls eyes*
    chezburgr i can haz?

  2. #2

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    How much did they spend for the renaming exercise?

    Reminds me 2 yrs ago $400,000 was spent to rename Marina Bay to Marina Bay.


    .

  3. #3

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    So what's the difference? Singapore Science Centre & Science Centre Singapore?

    There was once a competition to name the Bt Panjang LRT, which same name was used for a few years from construction to public opening.

    "because it was not appropriate to call it Bt Panjang LRT as it serves Choa Chu Kang as well".

    So what, you mean Chu Kang Panjang LRT would be appropriate?

    Finally they awarded the top prize to a primary school student with the name "Bt Panjang LRT"

  4. #4
    Senior Member Canew's Avatar
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    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by AReality View Post
    Reminds me 2 yrs ago $400,000 was spent to rename Marina Bay to Marina Bay. .
    AReality, was this a joke?

  5. #5

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by Canew View Post
    AReality, was this a joke?
    IIRC it actually happened... same goes for the zoo.
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  6. #6

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by Canew View Post
    AReality, was this a joke?
    google "rename marina bay", it was made into a joke around the world.


    .

  7. #7

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Reminds me of the stupid budget terminal. They could have at least named it terminal 4 or express terminal

  8. #8

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Some of the ridiculous things that consultancy work can do.. makes you go round and round in circles (with all that corporate strategy mumbo jumbo), only to lead you back to the beginning.

    Ha.

  9. #9
    Senior Member Canew's Avatar
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    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by CYRN View Post
    IIRC it actually happened... same goes for the zoo.
    Quote Originally Posted by AReality View Post
    google "rename marina bay", it was made into a joke around the world.


    .
    My oh my! This is unbelievable.

  10. #10

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by psychobiologist View Post
    http://www.channelnewsasia.com/stori...316113/1/.html
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    SINGAPORE : The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    The new name was unveiled as the Centre turned 30.

    Education Minister Tharman Shanmugaratnam graced its anniversary dinner on Friday.

    The Centre now caters to 120,000 students each year.

    With its new name comes a new logo, which is inspired by the Centre's promise to deliver a fascinating and inspiring discovery of science. - CNA/


    ======================

    *rolls eyes*
    errr what's the rebranding supposed to do? Distance themselves from the old name?

  11. #11
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    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    wad a farce, even an old drabby coffeeshop after renovating makes more commercial sense. not that our Science Center is that cutting age.

  12. #12

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    well

    better "science centre, singapore" than
    "big white dome of science" right?

  13. #13
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    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by sORe-EyEz View Post
    wad a farce, even an old drabby coffeeshop after renovating makes more commercial sense. not that our Science Center is that cutting age.
    The Science Center is not bad at all, and from what I know the renaming farce was probably forced unto them by the advisory board. Compared to some much more drastic changes that were originally planned, they can be quite happy to have gotten away with just a rebranding exercise - it's probably the least damaging outcome.

  14. #14
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    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    The next time it will be renamed as "Science Centre in Singapore" or "Singapore Science Centre". We are demonstrating that we, as a Nation, are very imaginative and innovative. Huh!!!!

  15. #15
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    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by AReality View Post
    How much did they spend for the renaming exercise?

    Reminds me 2 yrs ago $400,000 was spent to rename Marina Bay to Marina Bay.


    .
    That's nothing...they spend $10 million by some firm in USA to rename Changi Airport if I recall right or was that just the initiate payment for the idea back then.

  16. #16

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    anyway, another waste of money doing precisely nothing effective ...

  17. #17

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    the old name was good, why rename? justifying budget? The profits must spend, then can raise profit expectation higher for next year? Sigh...
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  18. #18

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Sigh
    There are some organizations that do things for the sake of "going through the thinking/eliminating process".

  19. #19

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    Quote Originally Posted by sammy888 View Post
    That's nothing...they spend $10 million by some firm in USA to rename Changi Airport if I recall right or was that just the initiate payment for the idea back then.
    yea man consultation is such good moolah!

  20. #20

    Default Re: The Singapore Science Centre is rebranding itself as Science Centre, Singapore.

    a700 | dynax7
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