In a move which will be of no surprise to many Hewlett Packard has outlined plans for the future of its digital camera business, announcing that it is to licence an OEM partner to design, source and distribute HP-branded cameras. This shift in strategy is intended to allow the technology giant to concentrate on developing its Print 2.0 initiatives, strengthening its position in the home and commercial printing markets. The current range of cameras is expected to remain on sale for the remainder of this year with the new partnership deal to follow in the early part of 2008.

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