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Thread: Very old SQ ad

  1. #1

    Default Very old SQ ad

    Look what have I found...A very old SQ ad of the 70s.
    Wow, all the old scene of Singapore, like the streets full of stalls, bump boats filled Singapore river, the old Paya Lebar Airport..Bring back lots of memories.

    http://uk.youtube.com/watch?v=trWKd76ctUM

  2. #2

    Default Re: Very old SQ ad

    I love her hairdo. Its so trendy even in today's context.

  3. #3
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    Default Re: Very old SQ ad

    Was the Old Airport bldg being used as an airport before or after Paya Lebar? I landed at Paya Lebar in 1972......

    HS

  4. #4
    Senior Member Virgo's Avatar
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    Default Re: Very old SQ ad

    Always love retro. A very nicely done advert that brought out the lifestyle of Singapore back then.

    Thanks for sharing!
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  5. #5
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    Default Re: Very old SQ ad

    just wandering why must the focus be on the gal ?

    i mean airlines can focus on food, good seats, in flight entertainment etc...

  6. #6
    Senior Member Cheesecake's Avatar
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    Default Re: Very old SQ ad

    Quote Originally Posted by raincool2005 View Post
    just wandering why must the focus be on the gal ?

    i mean airlines can focus on food, good seats, in flight entertainment etc...
    becos........... the Singapore Girl is iconic! goodness gracious me!
    You'll Never Walk Alone! - i have the best job in the world!

  7. #7
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    Default Re: Very old SQ ad

    Quote Originally Posted by raincool2005 View Post
    just wandering why must the focus be on the gal ?

    i mean airlines can focus on food, good seats, in flight entertainment etc...
    Hallo, this one from the 70s lah. In-flight entertainment meant the Singapore Girl gave you a magazine to read.

  8. #8

    Default Re: Very old SQ ad

    Quote Originally Posted by hongsien View Post
    Was the Old Airport bldg being used as an airport before or after Paya Lebar? I landed at Paya Lebar in 1972......

    HS
    its paya lebar i think, singapore looks beautiful then also...

  9. #9

    Default Re: Very old SQ ad

    An older and slower time.

    I long for such a life, yet I would never give up all the modern stuff we have now *cough* my camera *cough*

    I wonder is this a commonly held sentiment, or is everyone happy with the fast-paced stressful lives we lead
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  10. #10
    Senior Member Canew's Avatar
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    Default Re: Very old SQ ad

    Quote Originally Posted by RSU View Post
    Hallo, this one from the 70s lah. In-flight entertainment meant the Singapore Girl gave you a magazine to read.

  11. #11
    Moderator catchlights's Avatar
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    Default Re: Very old SQ ad

    Quote Originally Posted by raincool2005 View Post
    just wandering why must the focus be on the gal ?

    i mean airlines can focus on food, good seats, in flight entertainment etc...
    back than, airlines companies are mostly the same, so to make an airline company stands out from the rest is the cabin service, do you prefer an auntie or a young pretty SIA girl serve you coffee??
    Last edited by catchlights; 4th November 2007 at 11:35 PM.
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  12. #12
    Senior Member Cheesecake's Avatar
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    Default Re: Very old SQ ad

    Quote Originally Posted by catchlights View Post
    back than, airlines companies are mostly the same, so to make an airline company stands out from the rest is the cabin service, do you prefer an auntie or a young pretty SIA girl serve you coffee??
    good point.

    in short, SEX SELLS!! kudos to the foresight. ahem.
    You'll Never Walk Alone! - i have the best job in the world!

  13. #13

    Default Re: Very old SQ ad

    USP - Unique Selling Proposition.

    If your product is the same as everyone elses, you have to find something about it, or something that it does. Or the way it is used...or the ways in which it can be used - that's different, to separate it from the others, and make it unique.

    One of the most brilliant I remember was the Polo mint.

    The manufacturing process left a lobang in the sweet, but instead of letting that be a weakness, the ad agency took that 'fault', and turned it into one of the most famous ad sells in history:

    POLO - the Mint with the HOLE.

    Up till today, foreigners who have flown SIA still remembers the 'Singapore Girl', and apparently many still talk about the 'beauty' of the SG.
    Last edited by Dream Merchant; 5th November 2007 at 12:18 AM.

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