I recently took up an assignment to take class photos and individual portraits of every student in a local school. As with all other commercial studios, I did not charge any service fees directly, but only charge for the prints the parents ordered.
A parent enquired about the possibility of buying the soft copy of his son's pictures, and I am not sure if I should sell and what price to charge if I do sell.
I know commercial studios will probably not sell the soft copies, and some would only sell or provide for free when there is a minimum order of prints.
For my case I don't really see a reason not to sell. In fact if I charge them high enough it is even better because I do not have to worry about printing.
Can the pros here enlighten me on this subject? What are the things I should consider in my decision on whether or not to sell the soft copy and what the pricing should be?