odex should read this...
hmmm....is bleach, naruto, one piece under licensed by odex?
Actually, there's no such thing as bad publicity. Any publicity is good publicity. Odex brand name awareness and its association with anime would NEVER have been so great as it is now, even if they had spent millions on marketing.
Think about it.
I take my hat off to them for quickly ramping up their website and creating the forum and other content - not just to control damage, but to capitalize on the situation and create greater publicity. Programmers must have been working day and night. I saw the website before and after - quite an impressive change.
Crisis simply represents hidden opportunity.
Last edited by StreetShooter; 7th September 2007 at 08:06 AM.