regarding creative, its one product competing with many and frankly regarding the u.s. market, it's just seen as a cheap man's ipod. an ipod says hip, cool...creative basically says cheap or even copycat. i'm telling you this from a u.s. point of view. people in the states wil not care to research a product and say oh but they did this first or they are cheaper for same price...it's about image and that creative does not have that. it's image is cheap. cheaply made, and nothing great. i mean look at microsoft's zune or whatever that flop is called. in some ways it may be better than an ipod, but the ipod is the industry standard or leader in people's eyes. unless creative does what its name implies...does something "creative," ...like you always hear, "more good times ahead."
truly, creative is best known as cheap charly speakers in the states so from that point of view anything they do will be hard to get away from a cheap charlie stigma in the states. i mean, why you buy a benz as opposed to nissan...image! nissan cheaper, might even have more features and both get you from a to b...but for image reasons, people gonna take a benz. what you rather pick up a hot date in...a benz or nissan? ...just like what would you rather people see you fiddling with in the mrt, an ipod or creative? i dun think he is smart for buying something that might be cheaper and has more featrures even if it may be true. again, it's about image.
n the reason i talking about the states was because TS opened by saying how creative losing money in the states...so i am telling you why, creative is seen as having cheap charlie goods. TS, ever stop to think that creative lost out because the market is saturated and Zune entered cutting into creative's share? for what it's worth, other players will get back some of the share simply because iphone seems to have replaced any newer ipod models, however, creative just needs new minds, or change the name, nothing creative from them and they need to change their image regarding u.s. perceptions of the company. if not, "more good times ahead."
like i said, TS was partially talking about u.s. market so i'm giving my opinion regarding u.s. market. besides, if creative cannot even dominate its home market, hehe, what you think?
Thread is hereby closed as this has degenerated into a Apple vs Creative bashing, though we all know who will be the eventual winner.
wah.. really thread closed?
chezburgr i can haz?
Just recently they launched the Creative Stone...Originally Posted by Sim Wong Hoo
Image from Creative website.
so.. where's the creativity?
Those holding to Creative Shares.. better dump and save whatever you have left.
“How fortunate for leaders that men do not think.” - Adolf Hitler
is it an ipod shuffle wannabee? calling all primary school students, creative has a job a for you in their marketing department... hehe
this is exactly why it is known as a cheap charlie brand, how you gonna call yourself creative and put out this kind of marketing garbage. i find this hard to even impress a primary school kid with creative's oh so fun and "creative" play on words.
it's entireably laffable...
that kitty sure doesn't look amused
Last edited by madmacs; 10th August 2007 at 10:40 PM.
I think the ipod is fine and dandy, even though I refuse to use it; the iPhone is quite buggy though! So I hear.
As to what Creative does, really not my problem. There are success stories which keep getting more and more successful. There are success stories which blow. And you can have the best resources, the best investment team, just like sometimes people have - putting together the dream team that is supposedly the ultimate, Nobel prize winners etc and they still end up getting defeated by the market - I'm sure you've heard it all before.
Creative is Mr Sim's problem, teehee, and I'm not a shareholder. I can live with any MP3 player, and would definitely feel sad that one of Singapore's "giants" might crumble eventually, but it is not my life. Nor my place to worry for him/Creative.
Last edited by night86mare; 10th August 2007 at 11:06 PM.
It is funny that for the past 20 years, I often hear friends and relatives telling me that the Mac is incompatible with Windows, that the Mac is hard to use, etc, when they never even lay their hands on a Mac before....
Well, I think it all boils down to perception la, or one that is created by the companies. When Mac started, it was marketed to a small segment of people, professionals in the graphics and design industry, and "For the Rest of Us". It was hence made to be like a Benz and simply priced itself out of the common market.
Microsoft came in at the height of the PC revolution, and it strategised itself to reach out to the common people, the majority of the people which was pretty well left out by Apple. MS capitalised on this very well, and started to license its OS with almost every PC that was sold.
Human are habitual creatures. When they've gotten used to a certain system or a way of life, it is indeed very hard to change. Thus, when you've gotten an OS loaded into almost every PC, and made affordable, alot of people are going to buy them and become used to them, and would be very reluctant to switch, especially when the barely competing OS and hardware has prohibitive pricing.
When that Amelio guy took over as Apple's CEO, he thought he could reverse the trend by lowering the pirce of the Mac hardware and licensed out its OS at the same time. However, by this time, it is too late. Almost everybody has gotten used to a PC. And by making the Mac to look like a PC, it had lost its market differentiation. The almost fatal blow came when profit margins started to drop drastically when they too lowered their price and worse of all, not only did Apple have to compete with PC for market share, it had to compete with the makers of the Mac clones!
And I think that Mr Sim can draw some lessons from Apple: when they came into the MP3 market, the iPod as already a resounding success and it was an almost impossible trend to oveturn. Like I said, the iPod is about a trend and a lifestyle that is a marketing success, while the Creative's MP3 is just another MP3. Being just another MP3, it had to content with the many other MP3s that's on the market. To put it simply, it did not have a market differentiatio to begin with.
I think that Mr Sim would do well to focus back on what it did very well from the beginning : the Soundcard. Back then, it was a revelation, and Creative could have pursued that line and develop the soundcard to target at the very hip and trendy industry. It was the market leader back then, and could have ridden on the coattail of such a resounding success and overwhelming market share and squeeze everybody out of business.
Only if Creative had the marketing genius of Apple and the business acumen of Microsoft....but alas, it didn't live up to its name, Creative....
If u wanna talk PC VS Apple... here's my 2 cents.
Windoze rules the corporates. You could easily administer and secure thousands of PC single handedly, locking down all the PCs and Laptops with Group Policies(not forgeting physical security such password protect the BIOS, disable booting from other devices and locking the chasis). We run automatic software roll outs, system patching, software inventory and power management(Automatic shut down and remote PC wake up) on all the PCs in the company. All these which are important to a corporate can be easily done on the PC.
You can't do the same to the spoilt Macs users in a corporate. Mac users have this... I'm different attitude (Dun u dare to enforce your company computer policies on my beloved MAC). Every MAC users that i know runs as their own admins on their Macs(they don't use the NIS or any Kerberos authentication). User install their own applications... including unlicensed softwares. It'll be nightmarish even in asset management portion for a corporate.
So.. That my answer's to why Mac Market share isn't that high although home users are increasingly leaning towards it. Even Linux are easier to secure and roll out on corporates as most Linux users know that superuser(root) is not a given right in the company.
First of all, my respect for Sim W H for daring to try and succeeding.
The need for his sound card was born out of IBM's ill-conceived original design for the IBM PC.
It created a ready market for him and made him a billionaire.
But Creative has reached a cross road and it made a mistake in identifying MP3 as the next great thing.
Also, I find the design and product finish to be poor, when I saw some Creative products in computer exhibitions. Detailing is not there.
You find this in Sony products.
The problem Sim W H faces is not new. Every business tycoon, Corporate head or PM or emperor has the same problem.
They tend to assemble around them a group of YESmen who would not dare to point out that all is not well and that the ship is sailing in the wrong direction; because they have too much to lose if the TopMan gets angry.
Also because there are too many unprincipled hopefuls eager to capitalise on this and destroy his career and squeeze themselves into the inner circle of YESmen to replace the one who was brave enough to tell the Topman he is wrong.
Hmm...... hope that some one from Creative and some one from those phone company (Motorola especially) could see this idea.
This idea, which I think of few years back, using wire and therefore, got rejected due to this reason? Then when Bluetooth already on the market but still new, they also reject this idea.
As I now own the Motorola K3, it does have MP3 function. But one weak thing is the battery life!!! Compare to a MP3 player, the battery life is way too short!!! Since Motorola is having those Bluetooth ear piece and why not, Creative invent a MP3 player with A2DP and therefore, we could listen to more songs n spend less time on recharging? On top of that, the MP3 will pause during incoming call and resume the tracks once call end. Since motorola got a few nice looking Bluetooth headset (S9 for example), I think Creative should come out a MP3 with that function.
Maybe Apply might snatch this idea.
Only Sony device mostly, haha!
If you can still remember the 1984 ad, the Mac was portrayed as the one individual that sledgehammered the screen which Big Brother was speaking from, to a homogenous looking crowd wearing drab prisoner clothing.
Unfortunately, Microsoft has already a stranglehold on PCs and have 'brainwashed' most computer users, thinking that other systems can't do this and can't do that. This belief, will be hard to break.
I'm no techie, but if you ask someone who is IT savvy, I'm quite sure that admin controlling thingy is possible on the Mac, and possibly even more secure, as the OS is being built on the Unix platform, which many defence agencies' system are being built on as well.
Since the Windows platform has been so deeply entrenched in corporate world, I think many will be reluctant to switch, as this may need both software and hardware overhaul, which can prove costly.
Back to Creative, yeah, they definitely made a big mistake in being a follower into the MP3 market.
Haha, how to be leader of the industry when you are always trying to copy other's "Best Practice" and not come up with something completely new of your own? This applies not only to Creative, but throughout the companies here in Singapore.