Today is our National Day and our PM is saying that our nation is doing great.... but not one of our fav's son, Creative Tech.
Last yr Creative lost US$118m, and this yr is US$72m! .... if not for the cash angpow (US$100m) from Apple, it would be quite bad. Main reasons given were drop in demand in US, Apple's dominance of the MP3 market, competitions from low-cost producers and Microsoft, and from music-capable cellphones.
In US alone, the iPods command a 69% market share compared to Creative 3.6%!
A breakdown of incomes for Creative, .... 57% from media players, 15% from audio products, 18% from speakers and 10% from others.
I am just wondering, will Creative still be around in Yr 2015? Will it become a born-again success-story or will it fade into a little known Corporation? .....
Being a Singaporean, I would really hope that our bro, Creative will regain its vision and focus on its strength ..... in recent years, Creative is focusing on cost-trimming (just like the Japanese, Taiwanese and Korean) to maintain its profitability. This, IMO is bad if done as a long-term objective.... the emphasis should be products (hardwares + softwares) breakthrough.
Happy Birthday Singapore!