26th July 2007, 08:20 AM
SCV EPL football broadcast & freakonomics
In the book 'Freakonomics', it talks about economics in real life as opposed to what the textbook, Economics says. It turns economics assumptions upside down.
According to economics, more competition = lower prices. But the reverse happened in EPL football broadcasting. SCV outbid Singtel (new competitor) for EL rights at a substantial premium! Now viewers gotta pay more $ because a new competitor came in & SCV panicked & bid so high ......now they said no more ESPN football previews....so where am I going to get my football tips?
26th July 2007, 11:39 AM