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Thread: Olympus launched the "Four-Thirds" website

  1. #1
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    Default Olympus launched the "Four-Thirds" website

    This is a new DSLR standard that Olympus is pushing for, and supposedly has the support of Kodak and Fujifilm. If this standard is adopted industry wide, it means that in future you can mix and match lenses and bodies from different manufacturers.

    Wonder if they will get the blessing from the big SLR makers?

    http://www.four-thirds.com/index_01.htm

    - Roy
    As complexity rises, precise statements lose meaning and meaningful statements lose precision.

  2. #2

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    Hrm, funny stuff. Somehow that design reminds me of my old E10.

  3. #3
    Mabel
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    Will that make the current lens designed more for film SLRs, unuseable?

  4. #4
    Senior Member ivor's Avatar
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    Don't understand you...

    Originally posted by Mabel
    Will that make the current lens designed more for film SLRs, unuseable?

  5. #5
    Senior Member ivor's Avatar
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    I guess, they are targetting to potential Olympus E series lovers...

    Originally posted by togu
    Hrm, funny stuff. Somehow that design reminds me of my old E10.

  6. #6

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    HOT NEWS!!!

    They've made another announcement on a even newer standard!!



    Hot on the heels of the Four-Thirds website introduction, the
    Olympus, Fuji, and Kodak consortium has announced the far-reaching

    Three-Furlongs standard:

    "We felt that we didn't take the idea of using a confusing and
    obscure standard from obsolete technology far enough. The new
    Three-Furlongs format takes us boldly into anachronism in a way
    that Four-Thirds merely initiated."

    "Four-Thirds only dates our thinking back to the 1950's Vidicon
    (obsolete TV camera) tube standards. Our team tried for a standard
    that provided the most market confusion possible, and we've had
    great success. We knew that consumers would assume that 4/3 had
    some relationship to the physical size of our imaging chips or even
    the aspect ratio of the format. But by referencing the image circle
    diameter required by an old Vidicon TV camera tube, we feel that
    rampant market confusion will drive the sales of the 4/3 system far
    beyond the zero units already sold. We also enjoy watching people
    try to make sense of this."

    "With the Three-Furlongs standard, we are giving our marketing team
    7-Leaque boots to get out and really baffle the market. We expect to
    have the Three-Furlongs system available by MMIV, or MMV at the latest."

    "We're on a roll, expect more confusing drivel from us as the digital Daguerreotype market matures."



    Credits to original poster:
    http://forums.dpreview.com/forums/re...essage=4591115

  7. #7
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    If e change in ccd image format and new mount standard doesn't affect e current lenses we use then its ok.
    If not,Canon & Nikon have to decide very carefully in terms of short/long term benefits & losses.

    Scenerio 1
    The new adoption may mean:
    1) Redesign the lens element and mount
    2) Dump all ur current gear or use them till they broke.
    3) Compete on e same starting line as their rivals(Minolta, Fujifilm,Kodak,Olympus or other newcomers)

    Scenerio 2
    Canon & Nikon stick to their principle,come up with new ideas to minimise changes in e lenses.Thus we have something like "The Romance of e Three Kingdom" Canon = CaoCao(Wei), Nikon = SunQuan(Wu), Three Furlong = LiuBei(Shu).





  8. #8
    Senior Member ivor's Avatar
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    I like this...


    Originally posted by Ah meng
    Scenerio 2
    Canon & Nikon stick to their principle,come up with new ideas to minimise changes in e lenses.Thus we have something like "The Romance of e Three Kingdom" Canon = CaoCao(Wei), Nikon = SunQuan(Wu), Three Furlong = LiuBei(Shu).


    ----------------------------
    This is my latest and only equipment
    - Canon Prima Super 90 Wide Compact Camera

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