Well, if Nikon does not come out with D2Xf (Full Frame)
Canon will overtake le.
ExplorerZ has allready tell you that they have already lost... long ago
If Canon don't come up with medium format, Hassey will win leh...
The real challenger to Canon is Sony now, and Samsung in the future.
Full frame or half frame, camera manufactures (nikon) who make research grade microscopes such as confocals (zeiss and Leica included) and not focus on copiers (canon and richoh) are a level apart. Why argue about trivial matters such as who lost a petty marketing race.
well, i really don't care about FF, and neither would i believe that whichever manufacturer without a FF dSLR will "lose"
IF canon (or any other) win , will my pic become better :P
If full frame sensor is going to win the race, why Mark III?
the term winning and loosing on a product is very naive. My opinion if you can take a good picture you win.