Rates for architecture and sports

[juliet]

Does anyone know the rates for shooting architecture (actually more like nicer "premises" shots lah) and sports?

It it charged by per picture? If so, what is the range of charge?

[ckuang]

Hey Juliet, perhaps if you let us know what the final usage is for because it can vary widely. Based on some of my own figures

ie editorial shot for web only for 6 months-$400 per image + costs
perpetual rights for all markets and all mediums- $25 000 per image + costs

most images would fall somewhere in between, so i think most photographers would need more detailed job and output description to be able to answer your questions accurately.

Kuang

[juliet]

Hi Kuang

Thanks!

Actually the clients weren't even that sure themselves except to say it's mostly stock photography for that building's management/ owner and that they will definitely use it on their website. Pretty sure they will ask for all rights. They also said something around 20 usable images "should be okay".

As for the sports one, it's for the organization organizing the events and they want to keep it "for their own reference". I'm guessing it's to promote their atheletes/ members or use on website or newsletters or anything they want to use it for.

Did you say "perpetual rights for all markets and all mediums- $25 000 per image + costs" ?

[shinken]

That's not expensive actually. When I was in the writing business, that's the kind of rates quoted by publishers (not photographers, mind you) for use of the images printed in their publications. Many photographers in SG don't know what they're actually signing away, or giving away, while the middleman happily charges the 'right' numbers.

Originally Posted by juliet Hi Kuang Thanks! Actually the clients weren't even that sure themselves except to say it's mostly stock photography for that building's management/ owner and that they will definitely use it on their website. Pretty sure they will ask for all rights. They also said something around 20 usable images "should be okay". As for the sports one, it's for the organization organizing the events and they want to keep it "for their own reference". I'm guessing it's to promote their atheletes/ members or use on website or newsletters or anything they want to use it for. Did you say "perpetual rights for all markets and all mediums- $25 000 per image + costs" ?

[Kit]

I know cheap labour are a dime a pound nowadays but 25k??? I really must re-look into my pricing policy.....

[ckuang]

Actually, I don't see why $25k is so surprising, for major ad campaigns I would consider this to be undercharging.

Consider, this is the type of usage major MNCs would purchase, ie, an advertising shoot for the latest Ford car, etc, it's not very expensive when running a major ad could well be equivalent to $1 million per minute on prime spot tv or $250k per month for a billboard and your picture could well be used for those outlets.

[Kit]

We do take into consideration that not all clients will do major ad campaign but would still like to retain all rights.

[sehsuan]

I'd look at at least a base rate of 200++ per hour, and that may not yet include the usage rights

[Clown]

it's quite futile in the sg marketplace cuz if u slap all these copyright stuffs onto ur client, they'll just go find another one who's not so 'fussy'.
plus there's no union or controlling body lobbying for the rights and such.

so it's back to dog eat dog world here. cheapest wins most of the time.

[ckuang]

Originally Posted by Clown it's quite futile in the sg marketplace cuz if u slap all these copyright stuffs onto ur client, they'll just go find another one who's not so 'fussy'. plus there's no union or controlling body lobbying for the rights and such. so it's back to dog eat dog world here. cheapest wins most of the time.

Actually, my opinion is quite the opposite. I think the singapore market is improving in this respect very rapidly and rights manged photography was worth quite a lot to my company last year. Approximately 10% of my revenue was from rights managed and it was a really easy 10% to earn.

Generally, I find most companies i work with to be nervous about signing a photographer if they are not clear about rights and what the fees involve. i think there is light at the end of the tunnel

[Kit]

Originally Posted by ckuang Generally, I find most companies i work with to be nervous about signing a photographer if they are not clear about rights and what the fees involve. i think there is light at the end of the tunnel

I think most companies would be more nervous if they found out that the asking fee is $25k.

[sehsuan]

Let those who want the cheapo photogs make a fool of themselves

[expro]

Originally Posted by sehsuan Let those who want the cheapo photogs make a fool of themselves

Sad to said this but there is always a cheapo and fool around the corner waiting to take the job.

[glennyong]

its good not to mislead anyone who might be reading this thou...

i've come across people who charge $100 for event shoots and their works are pretty good. they are of course under-rating themselves...

sometimes. cheap doesnt mean no good.

and expensive doesnt mean good also.

well.... in singapore's culture.. the creative and art industy is always the one who gets un-appreciated and under-rated.

all thanks to "cheapo mindset" = always get the cheapest and the best...

[sehsuan]

Originally Posted by expro Sad to said this but there is always a cheapo and fool around the corner waiting to take the job.

I haven't started quoting 400 per hour yet.

[marlboro]

Originally Posted by ckuang Hey Juliet, perhaps if you let us know what the final usage is for because it can vary widely. Based on some of my own figures ie editorial shot for web only for 6 months-$400 per image + costs perpetual rights for all markets and all mediums- $25 000 per image + costs most images would fall somewhere in between, so i think most photographers would need more detailed job and output description to be able to answer your questions accurately. Kuang

Say, design firm need portfolio of 2 houses done recently, probably 5 to 8 angles inteiors from each house, and of course at least 1 exterior shot, it will probably cost them a minimum of $175,000, notwithstanding your costs- whatever that means.
They will need "perpetual rights" because it's their portfolio and they don't know where and when they will place an ad to promote their business, maybe using one of the pictures from the 2 houses the $25K per image photographer shot recently.
Mind sharing how many $25,000 interior images you have shot lately?
Shooting a house will net you $100,000 at least, 4 pictures.
Boy, I must been ripped off.
Time to place an order for the Porsche, in shocking pink.

[Timber83]

Originally Posted by marlboro Mind sharing how many $25,000 interior images you have shot lately?

I think he's too busy to shoot, coz he seems to be running workshops or some courses now.

[Kit]

Originally Posted by marlboro Say, design firm need portfolio of 2 houses done recently, probably 5 to 8 angles inteiors from each house, and of course at least 1 exterior shot, it will probably cost them a minimum of $175,000, notwithstanding your costs- whatever that means.

In that case, the fees we get for designing 2 houses can't even cover the photography services.

[Kit]

I'm not trying to knock anyone here. Heck I would like 25 grand for my images too but let's face it, your odds of finding such a client is as good as striking 10 mil Toto. Why? First, no one will pay you that kind of money for a "photograph" here, at least not now. Second, the next person waiting in the line will do it for $400.

[marlboro]

Originally Posted by Timber83 I think he's too busy to shoot, coz he seems to be running workshops or some courses now.

Oh I see.

Originally Posted by juliet Does anyone know the rates for shooting architecture (actually more like nicer "premises" shots lah) and sports? It it charged by per picture? If so, what is the range of charge?

And in the end, the thread starter hasn't got his questions answered.