Canon 10D & 17-40L Press Release (leaked)

Wai · 27th February 2003

Press Releases - February 27, 2003

Canon Introduces The EOS 10D Digital SLR Camera: 6.3 Megapixels With DIGIC Technology

Magnesium Alloy Body, 7-Point Autofocus, Direct Print With Canon Printers, and Manual White Balance Highlight Newest Addition to EOS System Digital Cameras

LAKE SUCCESS, February 27, 2003 - Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ), continues to provide professional photographers and enthusiasts with the highest-quality digital SLR cameras available by taking the most advanced camera features and combining them with the latest innovations in digital imaging technology. In addition, Canon is the only company in the industry to offer a camera with the 3 primary components: an Image Sensor, Image Processor and Optics designed and produced by the camera manufacturer*. And with its suggested list price of $1,999, the new EOS 10D delivers one of the most important features requested by photographers - affordability.
The new EOS 10D is the first digital SLR to offer Canon's exclusive DIGIC Image Processor for maximum camera performance as well as direct connectivity to several Canon Bubble Jet Direct printers and the CP-100 Card Photo Printer. The camera's body, constructed with rigid magnesium alloy covers, houses and protects a number of advanced camera features which are distinctively Canon including a very fast, wide area 7-point autofocus system for precise focusing; 3 frames per second drive speed in 9-frame bursts in either JPEG or simultaneous RAW + JPEG capture settings; an extended ISO range of 100-3200; manual white balance mode; selectable color space options including Adobe RGB and sRGB; a scrollable 10x zoom playback mode; and a Plug and Play USB interface.
The EOS 10D also supports EXIF 2.2, DPOF 1.1, FAT32, and Compact Flash Type I and II, and is completely compatible with all EF-series lenses, including the new EF 17-40mm f/4L USM.

"The EOS 10D is as much revolutionary as it is evolutionary," says Yukiaki

Hashimoto, senior vice president, Consumer Imaging Group, Canon U.S.A. "It represents the perfect combination of advanced features from existing EOS System cameras and the latest in digital imaging technology such as Canon's exclusive DIGIC Image Processor. With features not found in other digital SLRs at this, or any other pricepoint, we are confident that the EOS 10D will meet and exceed the expectations of even the most demanding photographers," Mr. Hashimoto added.

Elements of Image Quality
The image quality of any digital camera is not based solely on its resolution. While resolution is clearly a key component of image quality, two additional factors must be taken into consideration. First is the quality of the camera's optics. The second is the quality of the camera's image processor. Collectively these three units, working together, ultimately determine the image quality of any digital camera. Today, Canon is the only manufacturer of digital cameras that combines its own extensive EF-series line of high-quality lenses, its own Image Sensor (CMOS), and its own dedicated Image Processor (DIGIC), to help users achieve maximum image quality.

Canon EF Lenses
Canon's heritage as an imaging company dates back almost 70 years to the company's founding in 1935. Since then, Canon has worked hard to perfect the process of creating extremely high-quality optics for its line of 35mm cameras and other imaging products and is now the world's largest manufacturer of cameras and lenses. Canon is a global leader in optical design, with many advanced and original technologies such as aspherical and fluorite lenses, optical image stabilizers, ultrasonic motors, and more. Canon currently markets over 50 EF lenses for the EOS 10D, representing one of the largest selections of interchangeable autofocus lenses from any manufacturer.

Canon's CMOS Image Sensor
The EOS 10D incorporates a large-area 6.3 megapixel CMOS sensor designed, developed and manufactured entirely within Canon. This sensor has the same picture area (15.1 x 22.7mm) and aspect ratio (2:3) as the EOS D60, but features superior image quality thanks to peripheral circuitry improvements and a refined manufacturing process. A new amplifier circuit boosts the S/N (signal to-noise) ratio to provide an extended sensitivity range from ISO 100 to 3200 and superior noise reduction at all ISO speed settings.

Canon's DIGIC Image Processor
Every digital camera uses a CPU of some kind to "process" images recorded by the camera and also to control overall camera functions. In most cases, this is the same type of general-purpose CPU typically used for video games, word processors and computer spreadsheets. However, when such CPUs are applied to image processing in digital cameras they tend to be very slow.
Canon's proprietary image processor, called DIGIC, was developed specifically for use with its line of digital cameras and combines the jobs of image processing and camera function control into one chip.
Canon's DIGIC (short for Digital Imaging Integrated Circuit) is much faster at image processing than a general purpose CPU because it employs parallel processing rather than the sequential, one pixel at a time processing methods used by "conventional" digital cameras. The extra speed
of DIGIC makes it possible to incorporate higher quality signal processing algorithms than conventional digital cameras, while at the same time improving buffer performance and consuming less battery power because signal processing is completed more quickly on a per-image basis.
However, DIGIC does much more than image processing. Because it was specifically designed for use in a digital camera, it is also capable of handling nearly every digital camera function including JPEG compression/expansion; memory card control; Auto Exposure; Auto White Balance control and most other camera functions. In the case of the EOS 10D, for example, the number of consecutive frames is 9, compared to 8 in the EOS D60 and the battery life lasts approximately 30 percent longer.

These improvements were made possible by the DIGIC Image Processor, not by any improvements in the camera or batteries themselves.

7-Point Wide-Area Autofocus
The EOS 10D's advanced 7-point AF system is a major upgrade from the D60's 3-point system, and its speed is as fast or faster than the EOS Elan 7/7E's. The 7 focusing points are conveniently and unobtrusively superimposed on the viewfinder, cover a wide area for superb precision, and are manually selectable for a high degree of control. Ideal focus is achieved whether camera orientation is vertical or horizontal, with moving, still or off-center subjects, and even in low light/low contrast situations.

Intelligent Orientation Sensor

This new function detects whether the camera is positioned horizontally or vertically and uses that information in a variety of helpful ways. In addition to improving autofocus and exposure metering accuracy, the Intelligent Orientation Sensor enables the EOS 10D to automatically rotate vertical format images during playback on the built-in LCD monitor, and add rotation data to the image file header. Compatible software applications such as Canon's File Viewer Utility, ZoomBrowser EX and ImageBrowser read this data and automatically rotate thumbnail images during downloads to accelerate workflow.

Expanded RAW + Jpeg Settings
When a RAW image is captured, the EOS 10D simultaneously records and stores a JPEG image in the RAW image file. Unlike the EOS D60 where this mode was only possible for the Middle/Fine setting, the JPEG image can be set to any of the six JPEG quality settings on the EOS 10D.

White Balance and Color Temperature
In addition to the five preset White Balance modes featured on the EOS D60, the shade setting (approximately 7000K) has been added for a total of nine white balance modes. The EOS 10D also features a Manual color temperature setting allowing for greater color precision and creative control over any scene. Users are now able to manually set the color temperature directly from the camera's menu from 2800 to 10,000 degrees Kelvin values in 100-degree increments.

In the White Balance Bracketing mode, a set of three images is made at the same exposure level while shifting the white balance up to +/- 3 steps in 1-step increments, to render a cooler or warmer color temperature. Each step is equivalent to 5 Mireds (Micro- reciprocal degrees).

more can be found here

Soruce : Dpreview forum

jon33 · 27th February 2003

i think i'm joining the queue for a 10D..or a very well priced 2nd hand d60

Wai · 27th February 2003

Quote:

Originally posted by jon33
i think i'm joining the queue for a 10D..or a very well priced 2nd hand d60

where is the queue?

btw...the suggested price is US$1999....how much will be the street price??

jon33 · 27th February 2003

US$1999 = S$3500 or thereabouts...street price? maybe take 10-15% off the listed price...around 3.1 - 3.2k i guess

Kaijiew · 27th February 2003

Quote:

Originally posted by Wai

where is the queue?

btw...the suggested price is US$1999....how much will be the street price??

YOu are the Insider! . Thanks for the NEws..

tomshen · 27th February 2003

Lesson to learn, guys. Place your names in CP as soon as possible. It was how I got the very 1st piece of D60 from CP. The 10D will be very hot and I can predict many of u might suffer from not being able to get it until after mid of this year.

Wai · 27th February 2003

Quote:

Originally posted by tomshen
Lesson to learn, guys. Place your names in CP as soon as possible. It was how I got the very 1st piece of D60 from CP. The 10D will be very hot and I can predict many of u might suffer from not being able to get it until after mid of this year.

hmm...what if CP tell u that there is no such camera???

anyone know CP pple well and can put me in waiting list?

Java_Guru · 27th February 2003

Interested in this EF 17-40mm f/4L USM.

new zoom range and which I believe target DSLRs.

jon33 · 27th February 2003

Quote:

Originally posted by tomshen
Lesson to learn, guys. Place your names in CP as soon as possible. It was how I got the very 1st piece of D60 from CP. The 10D will be very hot and I can predict many of u might suffer from not being able to get it until after mid of this year.

mid of the year? can wait..till all the software bugs and kinks have been ironed out.

anyway when i said queue for the 10D in previous post i meant figuratively speaking...

megaweb · 27th February 2003

ah yo ... of course place order when it is officially launched + u know how much it is .........

beachbum · 27th February 2003

woah... list price of US$1999, this is much higher than the rumoured price of $1800....
US$1999 will probably translate to about list price of S$3700, not much lower than D60's list price of S$3999. -> tot that there will be significant savings??

anyway, the REAL savings (to buyers) WILL depend on the selling price by the retailers -> ie the profit margin.
example. usually the lens and accessories cost 75% of the RP.
ie, 550ex RP is $860, and retail for abt $630.
however the selling price of D60 hovers around 90% of RP -> i guess this is to milk the demand

, and i predict for 10D, it will be no different.

Larry · 27th February 2003

Quote:

Originally posted by Wai
hmm...what if CP tell u that there is no such camera???

anyone know CP pple well and can put me in waiting list?

go look for Kelvin @ the Peninsula branch... tell him Clubsnap sent you...

if he dunno,

him.

tomshen · 27th February 2003

Quote:

Originally posted by Wai

hmm...what if CP tell u that there is no such camera???

anyone know CP pple well and can put me in waiting list?

Go down and talk to the staff there. Place your name and contact on their list. Get the 10D and show us some nice pix. Let me see if someone can seriously lure me to *upgrade* to a non-pro body...

oeyvind · 27th February 2003

Confirmed at Steve's Digicam:

http://www.steves-digicams.com/pr/ca...03_10d_pr.html

benny · 27th February 2003

So is this better than the D60? In terms of value and feature. Seems like 7 point AF and faster AF being the most touted improvement (which some of us can live without).

Cheers,

tomshen · 27th February 2003

Quote:

Originally posted by benny
So is this better than the D60? In terms of value and feature. Seems like 7 point AF and faster AF being the most touted improvement (which some of us can live without).

Cheers,

To me the answer is yes. The only thing I want badly from the D60 is AF as I shoot moving subject most of the time. But once again, I can also live without or work around it. Anyway this is just a hobby. Not worthwhile to keep upgrading.

erwinx · 27th February 2003

Quote:

Originally posted by benny
So is this better than the D60? In terms of value and feature. Seems like 7 point AF and faster AF being the most touted improvement (which some of us can live without).

Cheers,

Wonder about the iso 1600/3200 performance. Anyway, if they lower the noise across the board that would be an achievement.

30% longer battery life, that would be something if it translates into 'real-life' usage.

as for the white balance bracketing mode, that one i don't understand.. why not just shoot raw?

Kaijiew · 27th February 2003

Quote:

Originally posted by oeyvind
Confirmed at Steve's Digicam:

http://www.steves-digicams.com/pr/ca...03_10d_pr.html

The link is there, but the News is gone..I think he removed it already.

Java_Guru · 27th February 2003

I won't consider upgrading untill I read at least 3 separate reviews on it.

However, I have seen and used the DIGIC processor on the G3. It is very good and fast. Also the color space option, new AF points and higher ISO would be extremely useful.

Red Dawn · 27th February 2003

Hi

i'll believe it when i see an actual Canon press release on the Canon website.

this whole thing is very fishy.

27th February 2003	#1
Wai Senior Member Join Date: Jan 2002 Location: South Pole with Penguins Posts: 5,131	Canon 10D & 17-40L Press Release (leaked) Press Releases - February 27, 2003 Canon Introduces The EOS 10D Digital SLR Camera: 6.3 Megapixels With DIGIC Technology Magnesium Alloy Body, 7-Point Autofocus, Direct Print With Canon Printers, and Manual White Balance Highlight Newest Addition to EOS System Digital Cameras LAKE SUCCESS, February 27, 2003 - Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ), continues to provide professional photographers and enthusiasts with the highest-quality digital SLR cameras available by taking the most advanced camera features and combining them with the latest innovations in digital imaging technology. In addition, Canon is the only company in the industry to offer a camera with the 3 primary components: an Image Sensor, Image Processor and Optics designed and produced by the camera manufacturer. And with its suggested list price of $1,999, the new EOS 10D delivers one of the most important features requested by photographers - affordability. The new EOS 10D is the first digital SLR to offer Canon's exclusive DIGIC Image Processor for maximum camera performance as well as direct connectivity to several Canon Bubble Jet Direct printers and the CP-100 Card Photo Printer. The camera's body, constructed with rigid magnesium alloy covers, houses and protects a number of advanced camera features which are distinctively Canon including a very fast, wide area 7-point autofocus system for precise focusing; 3 frames per second drive speed in 9-frame bursts in either JPEG or simultaneous RAW + JPEG capture settings; an extended ISO range of 100-3200; manual white balance mode; selectable color space options including Adobe RGB and sRGB; a scrollable 10x zoom playback mode; and a Plug and Play USB interface. The EOS 10D also supports EXIF 2.2, DPOF 1.1, FAT32, and Compact Flash Type I and II, and is completely compatible with all EF-series lenses, including the new EF 17-40mm f/4L USM. "The EOS 10D is as much revolutionary as it is evolutionary," says Yukiaki Hashimoto, senior vice president, Consumer Imaging Group, Canon U.S.A. "It represents the perfect combination of advanced features from existing EOS System cameras and the latest in digital imaging technology such as Canon's exclusive DIGIC Image Processor. With features not found in other digital SLRs at this, or any other pricepoint, we are confident that the EOS 10D will meet and exceed the expectations of even the most demanding photographers," Mr. Hashimoto added. Elements of Image Quality The image quality of any digital camera is not based solely on its resolution. While resolution is clearly a key component of image quality, two additional factors must be taken into consideration. First is the quality of the camera's optics. The second is the quality of the camera's image processor. Collectively these three units, working together, ultimately determine the image quality of any digital camera. Today, Canon is the only manufacturer of digital cameras that combines its own extensive EF-series line of high-quality lenses, its own Image Sensor (CMOS), and its own dedicated Image Processor (DIGIC), to help users achieve maximum image quality. Canon EF Lenses Canon's heritage as an imaging company dates back almost 70 years to the company's founding in 1935. Since then, Canon has worked hard to perfect the process of creating extremely high-quality optics for its line of 35mm cameras and other imaging products and is now the world's largest manufacturer of cameras and lenses. Canon is a global leader in optical design, with many advanced and original technologies such as aspherical and fluorite lenses, optical image stabilizers, ultrasonic motors, and more. Canon currently markets over 50 EF lenses for the EOS 10D, representing one of the largest selections of interchangeable autofocus lenses from any manufacturer. Canon's CMOS Image Sensor The EOS 10D incorporates a large-area 6.3 megapixel CMOS sensor designed, developed and manufactured entirely within Canon. This sensor has the same picture area (15.1 x 22.7mm) and aspect ratio (2:3) as the EOS D60, but features superior image quality thanks to peripheral circuitry improvements and a refined manufacturing process. A new amplifier circuit boosts the S/N (signal to-noise) ratio to provide an extended sensitivity range from ISO 100 to 3200 and superior noise reduction at all ISO speed settings. Canon's DIGIC Image Processor Every digital camera uses a CPU of some kind to "process" images recorded by the camera and also to control overall camera functions. In most cases, this is the same type of general-purpose CPU typically used for video games, word processors and computer spreadsheets. However, when such CPUs are applied to image processing in digital cameras they tend to be very slow. Canon's proprietary image processor, called DIGIC, was developed specifically for use with its line of digital cameras and combines the jobs of image processing and camera function control into one chip. Canon's DIGIC (short for Digital Imaging Integrated Circuit) is much faster at image processing than a general purpose CPU because it employs parallel processing rather than the sequential, one pixel at a time processing methods used by "conventional" digital cameras. The extra speed of DIGIC makes it possible to incorporate higher quality signal processing algorithms than conventional digital cameras, while at the same time improving buffer performance and consuming less battery power because signal processing is completed more quickly on a per-image basis. However, DIGIC does much more than image processing. Because it was specifically designed for use in a digital camera, it is also capable of handling nearly every digital camera function including JPEG compression/expansion; memory card control; Auto Exposure; Auto White Balance control and most other camera functions. In the case of the EOS 10D, for example, the number of consecutive frames is 9, compared to 8 in the EOS D60 and the battery life lasts approximately 30 percent longer. These improvements were made possible by the DIGIC Image Processor, not by any improvements in the camera or batteries themselves. 7-Point Wide-Area Autofocus The EOS 10D's advanced 7-point AF system is a major upgrade from the D60's 3-point system, and its speed is as fast or faster than the EOS Elan 7/7E's. The 7 focusing points are conveniently and unobtrusively superimposed on the viewfinder, cover a wide area for superb precision, and are manually selectable for a high degree of control. Ideal focus is achieved whether camera orientation is vertical or horizontal, with moving, still or off-center subjects, and even in low light/low contrast situations. Intelligent Orientation Sensor This new function detects whether the camera is positioned horizontally or vertically and uses that information in a variety of helpful ways. In addition to improving autofocus and exposure metering accuracy, the Intelligent Orientation Sensor enables the EOS 10D to automatically rotate vertical format images during playback on the built-in LCD monitor, and add rotation data to the image file header. Compatible software applications such as Canon's File Viewer Utility, ZoomBrowser EX and ImageBrowser read this data and automatically rotate thumbnail images during downloads to accelerate workflow. Expanded RAW + Jpeg Settings When a RAW image is captured, the EOS 10D simultaneously records and stores a JPEG image in the RAW image file. Unlike the EOS D60 where this mode was only possible for the Middle/Fine setting, the JPEG image can be set to any of the six JPEG quality settings on the EOS 10D. White Balance and Color Temperature In addition to the five preset White Balance modes featured on the EOS D60, the shade setting (approximately 7000K) has been added for a total of nine white balance modes. The EOS 10D also features a Manual color temperature setting allowing for greater color precision and creative control over any scene. Users are now able to manually set the color temperature directly from the camera's menu from 2800 to 10,000 degrees Kelvin values in 100-degree increments. In the White Balance Bracketing mode, a set of three images is made at the same exposure level while shifting the white balance up to +/- 3 steps in 1-step increments, to render a cooler or warmer color temperature. Each step is equivalent to 5 Mireds (Micro- reciprocal degrees). more can be found here Soruce : Dpreview forum __________________ We are HDD of PC* & FT are MB add to storage; so PC never hangs with enormous storage capacity - LKY

27th February 2003	#6
tomshen Senior Member Join Date: Feb 2002 Posts: 3,719	Lesson to learn, guys. Place your names in CP as soon as possible. It was how I got the very 1st piece of D60 from CP. The 10D will be very hot and I can predict many of u might suffer from not being able to get it until after mid of this year. __________________ Visit http://www.tomshenstudio.com

27th February 2003	#10
megaweb Moderator Join Date: Jan 2002 Location: East Posts: 8,106	ah yo ... of course place order when it is officially launched + u know how much it is ......... __________________ See my Photo Gallery at the Clubsnap \| Pbase

27th February 2003	#14
oeyvind Senior Member Join Date: Feb 2002 Posts: 3,556	Confirmed at Steve's Digicam: http://www.steves-digicams.com/pr/ca...03_10d_pr.html __________________ flickr

27th February 2003	#2
jon33 Member Join Date: Aug 2002 Location: go north! Posts: 548	i think i'm joining the queue for a 10D..or a very well priced 2nd hand d60

27th February 2003	#8
Java_Guru Member Join Date: Feb 2002 Posts: 785	Interested in this EF 17-40mm f/4L USM. new zoom range and which I believe target DSLRs.

27th February 2003	#11
beachbum Member Join Date: Jun 2002 Posts: 440	woah... list price of US$1999, this is much higher than the rumoured price of $1800.... US$1999 will probably translate to about list price of S$3700, not much lower than D60's list price of S$3999. -> tot that there will be significant savings?? anyway, the REAL savings (to buyers) WILL depend on the selling price by the retailers -> ie the profit margin. example. usually the lens and accessories cost 75% of the RP. ie, 550ex RP is $860, and retail for abt $630. however the selling price of D60 hovers around 90% of RP -> i guess this is to milk the demand , and i predict for 10D, it will be no different.

27th February 2003	#15
benny Member Join Date: Nov 2002 Location: Clementi Posts: 1,714	So is this better than the D60? In terms of value and feature. Seems like 7 point AF and faster AF being the most touted improvement (which some of us can live without). Cheers,

27th February 2003	#20
Red Dawn Senior Member Join Date: Jan 2002 Location: Singapore Posts: 2,212	Hi i'll believe it when i see an actual Canon press release on the Canon website. this whole thing is very fishy.