14th February 2007, 03:15 PM
A new brand on the block: General Imaging
Pre-PMA 2007: Just when you thought you knew all of the camera brands out there GE, better known for their home appliances and light bulbs are getting into the digital camera game. General Electric has licensed its name to be used by the new General Imaging Company in the branding of their new digital cameras. The top people at General Imaging come from such well known companies as Olympus, Sony and ArcSoft. No specific product announcements have been made yet but we are expecting some at PMA.