Pre-CES 2007: Just three days in to 2007 and Pentax becomes the first company to announce a new digital camera. The Optio E30 is a body re-design and feature upgrade to Pentax's affordable (low end) E series digital cameras, it features a seven megapixel CCD sensor, three times optical zoom lens, 11 MB of built-in flash storage and movie clips at 640x480 resolution. The E30 should retail for around US$150 and will be available in February.

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