In every business, one have to survey the ground on which he/she offers.
Identify customers and consumers,
-In sg ppl don't appreciate much about art, cuz many ppl are not well educated in this area enough to spend $$$ on it, maybe due to pragmatic and practical nurturing culture.
-What do these consumers think of photography? a sentimental valued time reference memory or just a piece of documented images?
Learn from BUSINESS GIANTS
-Dell = cost leader for pc (Sell super many plates of chicken rice just to survive)
-Apple = Premium price, Designed and repackage product w/o best of specs, as for its price, a pc laptop offer way better specs. (sell 20 plates of chicken rice a day may cover rent + salary for a month)
What have you to offer them?
-Apart from "mere photos"? (as they may see it that way)
-How about making a few styles/packages for them to choose
~more artistic style pay more?
~Per Photo Billing at varied price? (something like commission apart from your hourly service)
~Publication instead of just a photo album
~Enlarge size framed photo of their choiceThe list is inexhaustible.
-TRADEMARK shot (maybe IR photography? it is definitely unique to see some IR wedding shots)
*Remember to add terms and conditions applied, 1.177% tax (Service Charge + compounded GST)
I think more often than not, i find that businessman must make the customer feel that they are important, can be trusted and not some fly by night company.
Pricing can be tricky.
-Don't lower price = no deal
-Lower price = question of professionalism
Depend on customer, signature shot is important. Sometimes skills is not just about shooting, but soft-skills in PR, the way u work.
-Hook up with a few bridal shops and ask them if u can incorporate your service to their gowns/make up.
-Learn some design skills and company to do publication/advertisement other than just taking photos?
And lastly, Business is to solve problem. Demand of the consumer
my 1 cent as a RP freshgrad in Art's faculty.