well said.thank you all for reading my rantings
back to business
once upon a time canned drinks costs $1 (not too long ago) at the kopitiam
now they all charge $1.20 at least, did anyone of them go out of business?
that is because all of them charged the same amount and some charged higher
everyone of them benifitted
mind you, we all know that their cost for that canned drink is around 0.35 cents
so, our equipment cost go up by about 150%
and the equipment does not last as long as b4
now we need to do PP and we need to buy computers
batteries, chargers, memory ... ... ...
we all know how expansive that is, easily can come up to 10K
how many $200 shoot do you need to do, to recover your cost
you would need to do 50 $200 shoots to cover your costs
that is costs not profit, so you are not making money yet, until you cover all your costs.
and you need to do it b4 your equipment becomes obsolete or the electronics dies.
after your equipment dies you would need to buy it again.
it goes round and round again and again
come on, i am not saying don't undercut or charge cheap
but be realistic, don't under charge yourself
you, your skills and your equipment are worth more than that.
be confident and say no to below your value rate.
we wil need to lose a few jobs at first, but in the long run
when/if the market rate is set, everyone benifits