Photokina 2006: Hasselblad has announced the new H3D medium format camera system which Hasselblad is confusingly describing as 'the World's first 48 mm full-frame DSLR camera system'. The digital back part of the camera features a 48 x 36 mm sensor (which sounds to us like two full-frame 35 mm sensors stitched together) and will be available in either 22 or 39 megapixel flavors. The big controversy surrounding the H3D is that it no longer supports third party backs, only Hasselblad's own backs.

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