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Thread: Tsk Tsk Nikon Sg Redux.

  1. #1

    Default Tsk Tsk Nikon Sg Redux.

    Has the Standard of English in Singapore taken a tumble recently?
    Even major advertisments are sporting simple mistakes.

    http://www.photo.net/bboard/q-and-a-...id=00Hnq3&tag=
    Last edited by Tetrode; 27th August 2006 at 11:30 PM.

  2. #2
    Moderator ortega's Avatar
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    Default Re: Tsk Tsk Nikon Sg Redux.

    it has more to do with the tight deadlines given to produce these ads
    and bad proof reading

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by ortega
    it has more to do with the tight deadlines given to produce these ads
    and bad proof reading
    Yup, I agree, there is probably a very short production time, with tight deadlines. But still, it doesnt make silly and very simple errors like this acceptable. How long does it take to check something this small?

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Might not be NSG fault, the advertising + printing companies might have made those errors. Sh!t happens.

    To put such a title isn't it misleading and fingerpointing directly it's NSG's fault without even knowing the full story behind it?

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    Member/Tangshooter zaxh81's Avatar
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    Default Re: Tsk Tsk Nikon Sg Redux.

    cannot view already,page not found?

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    Senior Member Cheesecake's Avatar
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    Default Re: Tsk Tsk Nikon Sg Redux.

    qwa!


    took down liao!
    You'll Never Walk Alone! - i have the best job in the world!

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by _espn_
    Might not be NSG fault, the advertising + printing companies might have made those errors. Sh!t happens.

    To put such a title isn't it misleading and fingerpointing directly it's NSG's fault without even knowing the full story behind it?
    True, but isnt it Nikons responsibility to make sure the ad is right before letting buses drive around everywhere showing off the glorious error?

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    Default Re: Tsk Tsk Nikon Sg Redux.

    same here....cannot see

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by wildstallion
    True, but isnt it Nikons responsibility to make sure the ad is right before letting buses drive around everywhere showing off the glorious error?
    nope...its the ad agency's responsibility

    even sony's A100 had an error last sunday

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by wildstallion
    True, but isnt it Nikons responsibility to make sure the ad is right before letting buses drive around everywhere showing off the glorious error?
    The ads might be correct at the point of sending to the printer, but if the printer just needs to make a typo (case where hands moves faster than the brain) then it would be a different story.

    I mean you don't expect a typo error when sent to the printer for the final output after the concept everything had been drawn/laid out.

    I'm not defending them... but just wondering. If they paid me to defend them, I'd be in a totally different tone

  11. #11
    vince123123
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    Default Re: Tsk Tsk Nikon Sg Redux.

    Here's the correct link as the reposted link was truncated.

    http://www.photo.net/bboard/q-and-a-..._id=00Hnq3&tag=

  12. #12

    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by zaxh81
    cannot view already,page not found?

    I've edited the link. Should work now.

  13. #13

    Default Re: Tsk Tsk Nikon Sg Redux.

    I used to be in the advertising line, and while ad agencies will try to highlight possible mistakes, the company putting up the ad must approve the final artwork and copy.

    For example, if it is seem to be offensive or inappropriate, the company bears full responsibility, not the ad agency.

    To tear out the existing ads, reprint new ones and stick them on all the buses again would cost. Whether to bear that cost would depend on whether Nikon deems it economically viable against a bad corporate brand and image.

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by ernest_ted
    nope...its the ad agency's responsibility

    even sony's A100 had an error last sunday
    I saw it, but I still believe a representative from Nikon should give the 'ok' after seeing the completly finished advert (on the bus or in the paper) before its mass produced or driven round.

    Surely a company this large could justify it, would reduce the chance of these errors happening.

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by wildstallion
    I saw it, but I still believe a representative from Nikon should give the 'ok' after seeing the completly finished advert (on the bus or in the paper) before its mass produced or driven round.

    Surely a company this large could justify it, would reduce the chance of these errors happening.
    Like I said. Sh!t happens.

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by _espn_
    Like I said. Sh!t happens.
    heehee

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by _espn_
    Like I said. Sh!t happens.
    This "Sh!t" seems to be happening quite alot (not just with Nikon) maybe people are just being lazy or the advertising agencies cant copy things right, or they are given already bad copies by the respective companies.

    Who knows!?

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by wildstallion
    I saw it, but I still believe a representative from Nikon should give the 'ok' after seeing the completly finished advert (on the bus or in the paper) before its mass produced or driven round.

    Surely a company this large could justify it, would reduce the chance of these errors happening.
    sometimes when the same person proof reads or checks, mistakes do happen....

    esp the fine line between made and make....

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by ernest_ted
    sometimes when the same person proof reads or checks, mistakes do happen....

    esp the fine line between made and make....
    Yep, I'll agree with you, the brain thingie.

    Newspapers do make the same problem too.

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    Default Re: Tsk Tsk Nikon Sg Redux.

    Quote Originally Posted by ernest_ted
    sometimes when the same person proof reads or checks, mistakes do happen....

    esp the fine line between made and make....
    Yeah, its true, but its still quite shocking, how quite a big (literally, its the size of a bus!) mistake can go un-noticed.

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