disclaimer: no I dun hate leica, but think this is definitely marchitecture

Leica DC Vario-Elmarit Lens
The top compact lens in the Leica family, the DC Vario-Elmarit lens combines comfortably small size with superb image rendering.
(Available on the DMC-LC20K/DMC-LC20S and DMC-F7)
supersharp *two* mp!

The head of the Leica lens family, the DC Vario-Summicron lens features an exquisite soft-focus effect, vibrant colors and a general enhancement of nuance and depth.
does it mean u can't complain about soft pictures?

Leica Dicomar Lens
These high-quality lenses were developed by world-renowned lens maker Leica AG, and capture crisp detail and true-to-life color.
(Available on the PV-DV852, PV-DV952 and PV-VM202)
yeah hdtv resolution!