I've been using M1 as my mobile phone service provider for a number of years, and until a few days ago, never really bothered looking at other telco's plans, prices etc. I decided that, yes, its time to upgrade my handset and started looking through call plans, trade in values etc and to my surprise, found that M1 charges a premium for their handsets. Not only did my phone have the lowest trade-in value at M1 ($100) as opposed to Singtel ($150), but purchasing a Nokia handset without the line would cost quite a bit more than even what the Nokia shop is charging (e.g. N6020 is $308 @ M1, $238 RRP @ Nokia shop). I'll probably hold off another year and allow my M1 line to expire, then jump to another telco. With the industry so competitive, how did M1 manage to survive so long?