Well, I'd said it there and will say it here.
Assuming if u bet on 'sure-win' matches, u can get ur $10.50 back within 10 matches. Or if u bet more, u can win more back.... with profits.
If u wanna be a goody two-shoes and not bet on anything, well u can have the choice of either watching it or not (no one DIES from not watching World Cup. I had not watched World Cup for the past 5 seasons counting the day I was born).
If anyone of u wanna complain abt running an 'ethical business', ask urself what would u do IF you are the CEO of Starhub? Provide a service at no cost, or to earn money thats a 'sure earn'? Remember, Starhub's a Business Organisation (publicly listed as well I believe) where profits matter, not a charity welfare organisation where money flows out more than it flows in.
Want to watch? Subscribe.
Dun wanna watch? Dun subscribe.
Feel its a rip-off? Terminate ur Starhub Cable service loh.
I dun see any issues here anyway.