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Thread: New logo for Kodak

  1. #1

    Default New logo for Kodak

    Kodak's new logo :

    Last edited by lui002; 8th January 2006 at 08:47 PM.

  2. #2
    Moderator ortega's Avatar
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    Default Re: New logo for Kodak

    i prefer the old logo, looks more solid and firm
    i feel that the new logo has too much empty space between the lines
    but i like the new logotype

  3. #3
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    Default Re: New logo for Kodak

    maybe consulted fengshui or fortune teller
    old logo
    looks like kodak diminishing from big to small
    looks like kodak being eaten up by a pac man

    since kodak not doing too well

    better change logo

  4. #4
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    Default Re: New logo for Kodak

    the new logo has a russian feel.

  5. #5

    Default Re: New logo for Kodak

    There's something about a lot of older logos - a sense of familiarity perhaps? Also, if you go back in time and look at all the famous/familiar brands, their corporate identities have been through decades of exposure (no pun intended) at a cost of billions ... I would say why change something that everyone is familiar with ... if it still works?

  6. #6
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    Default Re: New logo for Kodak

    Every company changes their logo for a reason.

    I'll stand by the original logo still, somehow the new logo looks "chiong", fake and with empty promises with the empty space between the lines and the words.

    Graphic designers care to comment on the logo design? (this sounds more like school)

  7. #7

    Default Re: New logo for Kodak

    Quote Originally Posted by dEthANGeL
    Every company changes their logo for a reason.
    Yes ... even if the reasons are bad, or politically, which is most often the case.

  8. #8

    Default Re: New logo for Kodak

    Looks like another attempt by a company, who's in trouble, to create a new symbol to galvanize it's troops, to forge new directions.

    If it does not completely change it's corporate culture, realise film is no longer it's future, a one time not long ago, film related revenue accounted 2/3 of it's revenue but over 90% of its gross margins, no logo change will help.

    2004 was the first year digital related sales exceed film, but it lost money as film is contributing less to the bottom line.

    btw, the new logo sucks!
    deadpoet
    my portfolio

  9. #9

    Default Re: New logo for Kodak

    I prefer the old logo that everyone is familiar with.
    I agree with ortega that the old logo looks more solid and firm.

  10. #10
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    Default Re: New logo for Kodak

    I find the colours very boring, maybe spicing up the older logo with better colours would be good.

  11. #11
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    Default Re: New logo for Kodak

    its like how British Petroleum (BP) has changed its name to Beyond Petroleum.

    Takes time to get used to....

  12. #12

    Default Re: New logo for Kodak

    As a poster in dpreview commented, the new logo looks more like a toy company's logo.

  13. #13

    Default Re: New logo for Kodak

    New logo looks cheap, like those design by basement Name Card Printer!

    Can't blame them, they r losing heaps lately!

  14. #14

    Default Re: New logo for Kodak

    One Word & two stroke

  15. #15

    Default Re: New logo for Kodak

    The funny thing about logo is that though new ones are up to date and fashionable, sometimes it's just a waste of resources coz the old ones are still more memorable ..... i cannot remember how the "now" logo of HDB looks like, but i can still remember that classic "brick-block" HDB logo. Also the classic "key" logo in POSB.....

  16. #16

    Default Re: New logo for Kodak

    Quote Originally Posted by Keepers
    The funny thing about logo is that though new ones are up to date and fashionable, sometimes it's just a waste of resources coz the old ones are still more memorable ..... i cannot remember how the "now" logo of HDB looks like, but i can still remember that classic "brick-block" HDB logo. Also the classic "key" logo in POSB.....
    I agree !

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