Sony: Shooting from the Chip?
A top exec boasts that the new Cell processor is "as good as the Pentium, if not better." But topping Intel is a tall order
Nearly anyone who owns a PC is familiar with the "Intel Inside" sticker. The blue-and-white logo has been a potent symbol of Intel's (INTC) virtual lock on the market in PC processors over the past decade. Despite their best efforts, Advanced Micro Devices (AMD), Samsung, Texas Instruments (TXN), and other chipmakers have failed to knock Intel from the No.1 spot.
Now, Sony (SNE) is winding up for a swing at the champ. On Dec. 14, Kenshi Manabe, its semiconductor chief, told a gathering of financial analysts that he expects the next-generation Cell processor to become the industry standard for all kinds of multimedia consumer electronics. "The Cell chip is as good as the Pentium, if not better," Manabe said, according to several people who attended the meeting.
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