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Thread: The Jordan logo

  1. #1
    Senior Member Kit's Avatar
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    Default The Jordan logo

    http://www.oregonlive.com/playbooks-...ikes_jord.html

    Photographer seeks $$$ damages from Nike for using the iconic Jumpman logo on their Jordan products. So he decided to wake up one day, crawl out of his cave to go after Nike for using a logo which existed for more than 20 years?

  2. #2
    Moderator diver-hloc's Avatar
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    Default Re: The Jordan logo

    Money talk... if I could get a few million after 20yrs... why not... LOL

    Scuba & Father... For Life

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    Senior Member Sion's Avatar
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    Default Re: The Jordan logo

    Quote Originally Posted by Kit View Post
    http://www.oregonlive.com/playbooks-...ikes_jord.html

    Photographer seeks $$$ damages from Nike for using the iconic Jumpman logo on their Jordan products. So he decided to wake up one day, crawl out of his cave to go after Nike for using a logo which existed for more than 20 years?
    Better late than never. Something every photographer dreams of for a comfortable retirement.
    Last edited by Sion; 29th January 2015 at 12:14 PM.

  4. #4

    Default Re: The Jordan logo

    My first thought was how come the statute of limitations didn't come into play in this case.

    http://photosecrets.com/copyright-st...of-limitations

    (a) Criminal Proceedings.— Except as expressly provided otherwise in this title, no criminal proceeding shall be maintained under the provisions of this title unless it is commenced within 5 years after the cause of action arose.

    (b) Civil Actions.— No civil action shall be maintained under the provisions of this title unless it is commenced within three years after the claim accrued.
    http://www.law.cornell.edu/uscode/text/17/507

    ----------------

    This site does explain the case in more detail, mentioning that the SOL can be extended in certain cases.

    While from a bird’s eye view it may appear to be a classic case of copyright trolling, there is some pretty damaging evidence against Nike brought about in the lawsuit filed last week.

    Rentmeester photographed Michael Jordan as part of a special section LIFE magazine published for the 1984 Summer Olympics as part of a 22 page “American Excellence” photo essay piece in the magazine.

    In the suit, Rentmeester describes how he conceptualized the pose of Michael Jordan doing what is now known in popular culture as doing the “Jumpman pose”. Inspired by a ballet move called the “grand jeté”, Jordan would perform out of his norm in a number of ways. For starters, the pose calls for the subject to jump vertically and spread their legs outward at the apex of the leap – something that is far from a standard “basketball move”. Secondly, the pose calls for the subject to hold the ball in their left hand – Michael Jordan is right-handed.

    While, statistically speaking, this will likely be settled in some form or another outside of the courtroom, Peter Moore’s direct involvement, communication, and transactions with Rentmeester will likely be the most damaging for Nike’s side of the argument. It is pretty evident that someone at Nike saw the photo of Jordan doing the pose in LIFE magazine and wanted to recreate it for their own use.

    The situation is terribly complicated, but what the courts and attorneys for both sides will need to determine is whether or not a “concept” of a pose is something that one can copyright. To further complicate the matter of damages if a decision is made in favor of the plaintiff, the US Supreme Court has recently ruled in what some legal experts are calling “legislation from the bench” extending the statute of limitations on damages from three years to an infinite amount of time depending on the circumstances.

    http://www.nicekicks.com/2015/01/26/...ach-frivolous/

  5. #5
    Senior Member UncleFai's Avatar
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    Default Re: The Jordan logo

    Wait... I have been using the tick since primary school... do you think I can sue Nike?

  6. #6

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    Quote Originally Posted by UncleFai View Post
    Wait... I have been using the tick since primary school... do you think I can sue Nike?
    u try lor

  7. #7
    Senior Member Kit's Avatar
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    Default Re: The Jordan logo

    Quote Originally Posted by UncleFai View Post
    Wait... I have been using the tick since primary school... do you think I can sue Nike?
    Your's is "the tick". Nike calls it the Swoosh. It's different.

  8. #8
    Senior Member Dfive's Avatar
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    Default Re: The Jordan logo

    Quote Originally Posted by diver-hloc View Post
    Money talk... if I could get a few million after 20yrs... why not... LOL
    Yeah why not..... but they not using his... they used his visual concept not a photo. They did a new photo then used that one I believe.

    Same thing I get sued by some person here for shooting MBS with a green laser in it..... after I took same photo... he not own that visual concept no ???
    See my WTS items.. :) Any sales is by meet up face to face, payment is cash only.

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