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Thread: Casio marketing genius, or just lucky?!

  1. #1

    Cool Casio marketing genius, or just lucky?!

    ...with their TR15/TR350 "selfie genie" cameras that sell for > $1.4k apiece.
    Even at that crazy price, Casio TR cameras always seem to be sold out

    looks like there's a huge market of female camera users (especially in PRC) looking for the ultimate beauty/makeup/selfie camera, and am surprised other camera makers have not jumped on the bandwagon
    you can buy better gear but you can't buy a better eye

  2. #2

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    So far I've not really seen it in action at the malls...or maybe I've not been out that much lol

  3. #3
    Moderator rhino123's Avatar
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    Default Re: Casio marketing genius, or just lucky?!

    I still think they are marketing geniuses... lucky... maybe, but they need to be geniuses to pull of that stunt. Look at their new EX100... selling at more than 1k... with that money, I can get myself a RX100mkIII or mkII easily. I just couldn't see the advantage of the Casio, but somehow, those camera sell like hotcakes... while many are still whinning about how expensive the RX100 is when launch.

    Hmm... really hope my company has geniuses like them...
    I am not a photographer, just someone who happened to have a couple of cameras.
    My lousy shots

  4. #4

    Default Re: Casio marketing genius, or just lucky?!

    Bringing in one piece and two people wanna buy. Hardly proof of high demand.

  5. #5
    Member DukeHyou's Avatar
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    Just to let u know now price of ex100 is actually $899

  6. #6
    Member DukeHyou's Avatar
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    I got a female friend using tr35,from what in see.it's actually the make up effect that makes ladies goes crazy. Well guys like us don't really care abt make up though 😑

  7. #7
    Member mexican88's Avatar
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    Default Re: Casio marketing genius, or just lucky?!

    sony rx100 III same price, larger sensor and also can do selfie. but then again, woman logic.

  8. #8

    Default Re: Casio marketing genius, or just lucky?!

    I have a girl friend who gave up her DSLR to shoot selfies with it.

    It does work quite well. Worth it
    宁愿遇见丢失幼崽的母熊,也不愿碰上做蠢事的愚人

  9. #9
    Moderator rhino123's Avatar
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    Default Re: Casio marketing genius, or just lucky?!

    Quote Originally Posted by mexican88 View Post
    sony rx100 III same price, larger sensor and also can do selfie. but then again, woman logic.
    True... in most technical aspect, the RX100III is of better value. But it didn't has all those fanciful colors which many of my lady friends loved and lets face it, not everyone like or even understand photography, but most people with a cellphone now, know how to take selfie and post in their twitter, facebook and other social media.

    The Casio team, in that area, did a great job, they know the market, they know who they wanted to target their product and they know the mentality of their targeted audiences, so they could score a good one here. Unlike many of the companies (sadly mine included) doesn't know a thing of their targeted audience... up till now, my boss thought people would kill for a product with heaps of useless functions and features but looked absolutely hideous when times and again this is a suicide marketing effort.
    I am not a photographer, just someone who happened to have a couple of cameras.
    My lousy shots

  10. #10

    Default Re: Casio marketing genius, or just lucky?!

    DigitalRev did a review:
    http://www.youtube.com/watch?v=db1K4qeS5NM

    Quite simply, the camera makes the female subject look like a million bucks. Flawless skin, slimmer (look at 6:19 in the vid), longer legs, looking like a pro model.
    Casio are definitely on to something...a camera that makes better photos and makes the person more beautiful.
    I'm surprised other brands have not cottoned on yet! lol
    As one lady user said on her blog, this Casio selfie genie cam allows her to camwhore to her heart's content WITHOUT MAKEUP. how cool is that??!!!
    Last edited by zaren; 26th August 2014 at 04:23 PM.
    you can buy better gear but you can't buy a better eye

  11. #11

    Default Re: Casio marketing genius, or just lucky?!

    Seems like a really fun camera to have. But the price is just crazy. I guess Casio did a good job designing the product as well as keeping it quite exclusive it seems.

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