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Thread: After $400,000, Marina Bay to remain... Marina Bay

  1. #1

    Post After $400,000, Marina Bay to remain... Marina Bay

    http://www.todayonline.com/articles/62776.asp


    IT took months of discussion with masses of people, including branding experts. Finding the right name for the Marina Bay area, said National Development Minister Mah Bow Tan, was a process akin to that of parents deciding on the name for their child.
    .
    There had to be a sense of identity, a strong personality and a feeling of pride, said Mr Mah.
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    So the Urban Redevelopment Authority (URA) met with developers, retailers, restaurateurs and other stakeholders. Together with global branding expert Interbrand, over 400 potential names were considered.
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    But in the end, they found themselves where they had started.
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    The best name for Marina Bay is Marina Bay.
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    "We started off with (the name) Marina Bay and after looking at everything, the name that really tugged at the heartstrings was in front of us. The name itself is not new, but what has been used informally so far has endeared itself to all parties," said Mr Mah.
    .
    In all, $400,000 was spent on a branding exercise that involved, among other things, conducting market tests both locally and overseas, focus group discussions and engaging developers and the community at large.

  2. #2
    Senior Member Cheesecake's Avatar
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    that's peanuts.
    You'll Never Walk Alone! - i have the best job in the world!

  3. #3

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    Quote Originally Posted by Cheesecake
    that's peanuts.
    No, 2/3 of a peanut.

  4. #4

    Default

    hehe :lol:
    My gov't is funny too


  5. #5
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    ahhhh, money went spent!

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  7. #7
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    this is how they spent the peanut

  8. #8
    Senior Member afbug's Avatar
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    Quote Originally Posted by Klose


    This is way more than $400,000! Thats many peanuts!

  9. #9

  10. #10
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    I wonder why I pay my taxes for this sort of nonsense.

  11. #11
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    all fr d interest of the govt?

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