From a PR point of view, the campaign actually strike a windfall with the global and local publicity. But was a crisis/opportunity. NCPG needed to engage a better advertising company to turn it to its advantage but lacked the skill so they just bury their head into the ground and continued to insist their video worked. The video has only succeeded in convincing more people on the merits of gambling. No matter what, government bodies are unable to admit any mistakes. This video showed the world that we are a nanny state that tries to brainwash its people with foolish campaign videos. But I am really glad they made this video because it entertained me no end.