Pricing Guides There are a number of pricing guides that can help you determine assignment fees. Blinkbid makes pricing recommendations based on your licensing criteria and it allows you to output an estimate with prompts for your expenses. FotoQuote has stock photography pricing and extensive coaching articles on assignment pricing. Getty Images allows you to get a price quote on stock photography with comparable licensing terms as the assignment you’re quoting on. None of these guides can be taken at face value; they simply offer a starting point. You’ll have to use your experience and gut instincts to transform those numbers into reasonable prices.
Pricing Consultants There are a number of companies and individuals who offer a la carte pricing services for photographers, including Wonderful Machine, Frank Meo (The Photo Closer), and Seth Resnick. Freelance producers often work with photographers to generate pricing on production expenses, but not on licensing fees.