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Thread: Panasonic LUMIX Regional Launch- DMC-GX7

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    Default Panasonic LUMIX Regional Launch- DMC-GX7

    The Ultimate DSLM (Digital Single Lens Mirrorless) Camera in Premium Flat Body
    New LUMIX DMC-GX7
    Packing a Host of Creative Functions for Photography Enthusiasts









    Panasonic is pleased to announce a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera DMC-GX7 featuring high photographic performance and sleek design with tiltable LVF (Live View Finder).

    Panasonic develops new 16.00-megapixel Digital Live MOS Sensor for DMC-GX7 that achieves both high resolution and high sensitivity image recording with minimum noise with cutting-edge Semiconductor Fine Technology to improve color saturation by approx. 10% and the redesigned on-tip lens enhances light condensation to achieve approx.10% higher sensitivity [FIGURE #1]. Additionally, noise generation is minimized in both pixel circuit and digital signal readout circuit for better S/N ratio by approx.25% and detail reproduction by approx.10% compared to the DMC-GX1 making it possible to capture clear image even in low lit situations [FIGURE #2]. The image processor Venus Engine features its advanced noise reduction systems featuring Multi-process NR (Noise Reduction) and Detail Reproduction Filter Process that enhances the limit resolution. The combination of the digital Live MOS Sensor and the Venus Engine achieves max. ISO 25600.

    The Contrast AF System of DMC-GX7 excels in both speed and accuracy by exchanging digital signal between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Low Light AF (-4EV), Pin-point AF and One-shot AF enhances usability to comply with wide-ranging shooting situations. In Pinpoint AF, picture-in-picture display is available and the magnification ratio of in-frame picture is selectable from 3x to 6x seamlessly. [FIGURE #3]. The One Shot AF function can be allocated to AF/AE Lock Button (AF/MF Switch Lever) for more flexible control over focusing.

    The DMC-GX7 incorporates high speed response desired for the digital single lens mirrorless camera, taking only approx. 0.5 sec* to get ready to shoot after startup. The DMC-GX7 also realizes the high speed burst shooting at 5 fps and max. 40 fps using an electronic shutter. Also, AF Tracking enables consecutive shooting to capture moving subject in sharp focus at 4.3 fps.

    The DMC-GX7 newly integrates 90-degree tiltable LVF (Live View Finder) with 2764K-dot high resolution and 100% color reproduction** for the first time in DSLM (Digital Single Lens Mirrorleess) cameras*** [FIGURE #4] [FIGURE #5]. This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm camera equiv.) magnification and 100% field of view. The tiltable LVF offers extraordinary angle of view with unique shooting style – looking down into the viewfinder to level the camera straight on the subject. It comes with the Eye Sensor that automatically turns ON/OFF according to the photographer’s action. The Eye Sensor AF starts auto focusing by just looking into the LVF not to miss the shooting opportunity. For this viewfinder, Eye Cup DMW-EC1GU made of elastic material is sold separately to enhance comfort in viewing either with naked eye or with glasses.

    Furthermore, the DMC-GX7 allows photographers to use a max. 1/8000 fast shutter speed for more impressive expression with high speed lens. The Optical Image Stabilizer (as effective as the MEGA O.I.S. in the conventional DSLM lenses) is built in the camera body, which makes it more enjoyable to mount classic, manual focus lenses. The DMC-GX7 is also compatible with Focus Peaking for more precise control of focusing [FIGURE #6]. In Silent Mode, the camera switches shutter from mechanical to electronic and turns all sound (AF, operation) off while suppressing emission of AF assist lamp and flash with a single setting.

    At the same time, Panasonic pursuits ease of operation for DMC-GX7. Two separate dials on front and back offer direct control over aperture, shutter speed or exposure, which achieves smooth manual shooting. The Live View function is also advanced digitally making it possible to adjust highlight / shadow separately with the front/rear dial. 3 patterns of settings can be customized in addition to 3 patters of preset. In addition, Fn (Function) tab is newly integrated in menu, which means a total of 9 functions can be assigned (5 in tab and 4 with button).

    The DMC-GX7 is capable of recording full HD 1920 x 1080, 60p (60 Hz) / 50p (50 Hz) smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is available in video recording, too. The cinema-like 24p video with the bit rate of max. 24 Mbps or P/A/S/M mode provide richly expressive afterimage with overwhelming image quality. The motion picture quality is greatly improved thanks to the new Digital Live MOS Sensor, too.

    The DMC-GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 22 fascinating filter effects

    The DMC-GX7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology camera to offer a more flexible shooting experience and instant image sharing with easy operation. All these flexible shooting / browsing / sharing style are made possible with the DMC-GX7 and the Panasonic's dedicated application software Panasonic Image App for iOS / Android smartphones/tablets.

    Housed in a full diecast magnesium alloy frame, in black or silver, the DMC-GX7 is a high quality camera in every aspect that has been much anticipated by the enthusiastic photographers.

    * With H-FS1442A, based on the CIPA standard.
    **Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space.
    ***As of August 1, 2013.

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    Default Re: Panasonic LUMIX Regional Launch- DMC-GX7

    FIGURE #1
    Advanced Image Sensor Structure




    FIGURE #2
    Noise Reduction in Circuits




    FIGURE #3
    Picture-in-Picture Display (6x)



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    Default Re: Panasonic LUMIX Regional Launch- DMC-GX7






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