another way to help to push this champaign,
is to send out a few TV news interview teams at different food outlets,
whenever they see customers leaving their tables without clearing crockery and utensils,
approach them and give them an interview, ask them what they think about this champaign and how they can help, make sure the video is framing their table in the background.
if this can do this interview for a week, this will be the most successful and the shortest campaign we have..
btw, do you think we have too many campaigns over the years??