Panasonic will also be introducing the latest members of the LUMIX camera family, including the new pocket-sized high performance LUMIX DMC-TZ40 with 24mm ultra wide angle 20x optical zoom LEICA DC Lens. The advanced optical design makes the camera the world’s slimmest in class[1], and its advanced lens system supported by Intelligent Resolution technology further extends its already impressive zoom ratio to 40x equivalent, with minimum deterioration of picture quality.



Those with an active lifestyle and who want to capture life on the edge will love the extremely tough and rugged LUMIX DMC-FT5, with its dustproof, freeze-proof of up to -10 degrees Celsius, waterproof of up to 13m (43 ft), and handling up to 100kgf of pressure capabilities. Complementing it is an in-built GPS and an internal geographical dictionary of place name information, compass, altimeter and barometer, so you always know where the picture was taken.





Both models feature Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology, which allow users to enjoy flexible shooting styles, and is also helpful for long-exposure shots which require an absolutely still camera to avoid shaking or blurred images. Users can remotely control the setting focus, zooming, shutter release and several other extensive recording settings through a smartphone or tablet away from where the camera is positioned.

The newly added Instant Transfer function allows the camera to transfer the photo data to the designated electronic devices automatically whenever the shutter is released, and some models like the LUMIX DMC-TZ40 even archive images automatically to your PC or compliant Panasonic AV devices via your home Wi-Fi. This feature can be accessed through an easy-to-use interface; photos can also be transferred seamlessly from camera to mobile device, and easily uploaded to Facebook, Twitter or Instagram, without having to use a computer. In today’s high-speed society, this provides consumers with the option of capturing and sharing memories instantly, like sharing that cool picture of a sea turtle off the coast of Bali or that close-up shot of sun-rays peaking over the top of Mount Fuji within minutes.



Capturing life’s moments with Panasonic
Camcorders have also joined the fun with the HC-X920M, which is equipped with built-in Wi-Fi function that enables Real Time Broadcasting of important events via Ustream, while recording images in Full-HD. It also features the new 3MOS System PRO which uses a BSI (Back Side Illumination) Sensor to provide excellent shooting performance even in dim lighting situations and reduces noise by 50% compared to previous models. Another exciting product is the HX-WA30, which is waterproof down to 10m, shockproof to 1.5m, freeze-proof down to -10 degrees Celsius and dustproof. Allowing one-handed shooting even in harsh environment, it is great for windsurfing, diving or mountain climbing.