"Its a free market..."
"Its supply and demand..."
How often you see these statements float around CS discussions whenever it gets a bit hot on the topic of prices? I do not mean to offend or insult anyone, but are these excuses?
Free Market in reality refers to the uncontrolled and unregulated way to do business - without the restriction from government or any bodies. Thus prices can dive or soar depending on supply and demand. Because of this; some individuals use it as an excuse to offer cheap prices for photography. But pause awhile and think, the reason for Free Markets is really for your to maximize your potential profits - not use it as an excuse for falling behind.
Yes, I agree that forces of supply and demand are in place. Yes I agree - but it does not mean you have to succumb to it. Its like saying "exams are hard!" or "working is tiring!" Are those excuses to fail the exams or to stop working? Of course not.
It is hard to deny that now its a way better time to be a photography hobbyist than a professional. Everyone owns a DSLR system and many wants to make some extra money from photography. Yes, now there is a lot of supply and now there are less demand. Market forces are at work, but you really don't have to compare yourself with the tom dick and harrys with cameras and let their prices affect your prices.
If you have what they don't have, if you do what they don't do, if you know what they don't know, if you dare what they don't dare, if you think what they don't think, if you shoot what they don't shoot, if you say what they don't say, THEN you are not bind or controlled by market forces, or at least to a lesser degree. THEN you are no longer one of the CS mob that does mediocre work responding to cheap offers at Services Wanted forum.
What I am saying is you find your niche and do your thing. We discussed it before here: develop your style, your vision. And niches need not necessary mean you must be the only unique one doing it, niches can be shared, as long as that niche market is big enough - it often is, coz photographers are often, only one person and one person only have so much time and one person can only serve a limited number of clients.
And - I don't have the answer of how you can get niched or develop a style. That you have to do it yourself.