View Poll Results: How much would you charge for each photo used in an ad?

Voters
18. You may not vote on this poll
  • $1-$49

    0 0%
  • $50-$99

    0 0%
  • $100-$249

    4 22.22%
  • $250-$499

    4 22.22%
  • $500-$1000

    3 16.67%
  • >$1000

    7 38.89%
Results 1 to 5 of 5

Thread: Friend asking to use my photos in an ad -- how much to charge?

  1. #1

    Question Friend asking to use my photos in an ad -- how much to charge?

    Hi guys,

    Just wanted to get a feel of how much you would charge for use of your photos in an ad.

  2. #2

    Default Re: Friend asking to use my photos in an ad -- how much to charge?

    That would depend on many factors such as:

    1. What media? Print(magazines, flyers posters)? Online (website, banner ads)? Terrestrial boradcast? (TV? ad)
    2. What is the intended circulation? How many people are going to see this image? 20k? 5k?
    3. Is the image a major part of the campaign or just a small portion of something bigger?
    4. How long will the image be licensed for? 1 year? 6 months? Perpetual?

    Im sure that there are many other factors to consider that I'm missing out on. Just sharing what I've leanred thus far.
    Furry Photos - Photography for the Modern Pet

  3. #3

    Default Re: Friend asking to use my photos in an ad -- how much to charge?

    Thanks for the reply!

    1. Online
    2. Unknown
    3. Major part of the campaign
    4. License for duration of campaign

    Come to think of it, I should edit the contract to state that I retain all rights to the images.

  4. #4

    Default Re: Friend asking to use my photos in an ad -- how much to charge?

    Well, it is really comes down to how much they will pay for your image.

    If your image is so unique and they can't get similar images from Stock library and your image is the only choice they have, well, then you can negotiate. If otherwise, they generally dictate the price, and of course you can say no to it. Have a search on stock library and see how it goes.

    Also how close is the friend? How establish are you in advertising? These all come into play.

    There is always more things to consider rather then money.

    It could worth nothing or it could worth a lot.

    I generally will release my image for $500-$1000 for unlimited use from clients while retain my copyright for commercial but then again sometimes I will grant them to use it for free if I can have some intangible benefit from it (no credit won't cut it).

    Regards,

    Hart

  5. #5

    Default Re: Friend asking to use my photos in an ad -- how much to charge?

    Copyright is currently yours (if its not a commissioned shoot for others already)

    You can either sell it or license out usage rights.

    Best way is to quote for both copyright bought over and for licensed usage. In that way the client can chose and hopefully you can price better.

    For license usage you can specific region/country and duration.
    WTB Manfrotto RC4 L Bracket

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