thanks to Leica SG, Clubsnap is fortunate enough to be one of the first in Asia to preview the latest Leica camera - the V-Lux 3 superzoom camera!
Leica Camera AG - Photography - V-LUX 3
13 December 2011
For Immediate Release
New: LEICA V-LUX 3
The versatile all-in-one camera for creative stills and video
Leica Camera AG, Solms, presents the Leica V-Lux 3, a new compact digital camera with an extensive range of features. This versatile all-round camera features a Leica DC Vario-Elmarit 4.5 - 108 mm f/2.8 - 5.2 ASPH. 24-fold super-telephoto zoom lens with an enormous range of focal lengths equivalent to 25–600 mm in 35 mm format. For photographers who like to shoot landscapes, architecture, sport, travel, portraits or wildlife, this enormously flexible lens makes the new V-Lux 3 ideal for almost all photographic situations. The newly developed 12.1-megapixel CMOS image sensor guarantees exceptional image quality for all applications. Together with an extensive range of video options and video quality comparable with that delivered by premium-range camcorders, the V-Lux 3 is a truly universal solution for creative photographers looking for an all-in-one camera.
‘The Leica V-Lux 3 combines exceptional performance with the handy size of a compact camera, thus uniting the product features of two camera systems. This offers users numerous benefits. The enormous range of focal lengths offered by the V-Lux 3 covers almost all photographic situations that usually require the use of camera systems with the often annoying necessity of changing lenses. The camera is therefore an attractive alternative to entry-level DSLR cameras with interchangeable lenses,’ says Peter Kruschewski, product manager for Digital Compact Cameras at Leica Camera AG.
Managing Director of Leica Camera Asia Pacific, Sunil Kaul said, “We are very excited to welcome the newest member of the family in the first few days of January in time for New Year, the new V-Lux 3, a beautiful gift for yourself or loved ones. This innovative “all-in-one” solution combines classic photography functions with video quality that can only normally be found on premium camcorders. With a handy and compact design, the camera is the ideal companion for you wherever you go. At Leica, we take pride in manufacturing quality and functional products which will continue to capture more of the important moments of your life.”
In addition to this, the Leica V-Lux 3 also features a very impressive range of video functions. The camera captures full-HD video in AVCHD format with 1920 × 1080 pixels and 60 full frames per second. This 1080p60 video format not only guarantees the perfect rendition of fast movement in outstanding detail, but is also ideal for conversion to alternative resolutions and refresh rates. The entire 24-fold zoom range is available during video recording and an integrated stereo microphone with an electronic wind noise filter guarantees a crystal-clear soundtrack. Another particular highlight of the V-Lux 3 is its high-speed burst-shooting capability: bursts of 12 frames per second at full resolution, or 60 frames per second at a resolution of 3.5 MP, make it one of the fastest burst-shooting cameras in its class.
The 3" LCD display with 460,000 pixel resolution delivers an extremely bright and clear view and is a reliable aid to photographers in the precise composition and assessment of images. The monitor screen of the V-Lux 3 can be twisted and turned in almost any direction, opening up entirely new horizons for image composition – from even the most unusual angles. Even if it is necessary to shoot stills or video from above the head or down close to the ground, photographers using the V-Lux 3 always remain in full control, whatever the situation.
The design of the Leica V-Lux 3 is characterised by a compact form and extremely simple handling. Its integrated handgrip keeps it steady in your hands, and its light weight even lets you shoot one-handed. All of its controls are clearly laid out and simple to use. For instance, video recording can be started quickly and easily at the touch of a button on the top deck of the camera.
The Leica V-Lux 3 is supplied complete with a comprehensive software package. The image-processing software Adobe® Photoshop® Elements offers users options for viewing, organisation and administration in addition to a wide range of image-processing solutions. The high-quality software Adobe® Premiere® Elements is especially designed for video processing. This easy-to-use software package offers optimum features for processing videos recorded by the V-Lux 3 in AVCHD format, enabling the creation of professional audio and video effects. Both programs are available as free downloads from the Leica website after registration of the camera.
The Leica V-Lux 3 will be available from authorised Leica dealers from January 2012.
you can read more about the nuts and bolts here.
a few of us will be putting this camera through its paces over the next few days and we will be updating as we go along. stay tuned!