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  • That’s So Close! The Compact 50x Super Zoom Cyber-shot HX350 is Big on Imaging Power

    That’s So Close! The Compact 50x Super Zoom

    Cyber-shot™ HX350 is Big on Imaging Power







    • ZEISS® Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom[1] for awesome close-ups
    • Shoot like a pro with manual controls and electronic viewfinder in a compact DSLR-style body
    • Back-illuminated Exmor R™ CMOS sensor with 20.4 effective megapixels and BIONZ X™ image processing engine
    • Optical SteadyShot™ and Intelligent Active Mode for smooth, stable stills and Full HD movies
    • Sharp, speedy focus of moving subjects with Lock-on AF and DMF (Direct Manual Focus)


    (SINGAPORE, 21 December 2016) – From expansive landscapes to exotic wildlife and family portraits: every scene’s covered with the Cyber-shot™ HX350 high-zoom camera from Sony.

    Discerning photographers graduating from smartphone snaps will love the mix of easy-to-use features and DSLR-inspired styling. Fitting beautifully in your hand, the HX350 packs big camera performance into a compact body – for limitless creative possibilities with a fixed lens.



    You’re good for any shooting situation, with the ZEISS® Vario-Sonnar T* lens offering a huge 50x optical zoom range – corresponding to 24mm wide angle to 1,200mm super telephoto (equivalent in 35mm format). Clear Image Zoom doubles maximum magnification to a breath-taking 100x1, bringing distant buildings, people and animals jaw-droppingly close.

    Camera shake is the enemy of high-zoom shooting, as any pro knows. Optical SteadyShot™ cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology.

    Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R™ CMOS sensor with 20.4 effective megapixels and speedy BIONZ X™ image processing engine. Even if you’re shooting handheld indoors or in low light, you’ll value crisp, low noise images and pristine Full HD video footage.

    The easy to use Cyber-shot™ HX350 is loaded with serious shooting options. There’s a manual ring for smooth adjustment of zoom/focus, plus an easily-accessible mode dial and custom button for quick adjustment of favourite settings. And with full P/A/S/M controls, you’ve got all the exposure options you need to craft stunning pictures and Full HD videos. Movie-makers will also welcome the extra detail of a 24p shooting mode that gives footage that authentically cinematic look.



    The choice is yours when it comes to framing shots with confidence. Look through the camera’s high-contrast electronic viewfinder – just like you’d expect on a DSLR – or switch to the manually tiltable 7.5cm (3.0-type) LCD with 921k dot resolution.

    Extra shooting refinements include Motion Shot Video that traces your tennis serve or golf swing as a split-second series of superimposed images. After shooting, connect the camera to your 4K television for a big, beautiful view of your photos. Support for TRILUMINOS™ Colour on compatible BRAVIA™ TVs ensures still shots bursting with vivid, vibrant colours.

    Price and availability of the Cyber-shot™ HX350 in Singapore will be announced at a later date.
    This article was originally published in forum thread: That’s So Close! The Compact 50x Super Zoom Cyber-shot HX350 is Big on Imaging Power started by Editor View original post