Panasonic Digital Still Camera DMC-LX7

The New Creative Digital Compact Camera DMC-LX7
Featuring LEICA DC VARIO-SUMMILUX Lens with F1.4 - F2.3 Full-range Brightness
For the True Enthusiasts of Photography

Panasonic is proud to announce the new premium digital compact camera DMC-LX7 from the world-renowned LX series which have been long acclaimed by the photography enthusiasts for its high picture quality and creative descriptiveness. The new DMC-LX7 is fully re-designed in the lens, the image sensor and the image processing engine together with other improvements and upgrades.

The newly developed LEICA DC VARIO-SUMMILUX lens features F1.4-F2.3 outstanding brightness at 24-90mm versatile zoom range (35mm camera equivalent). This stunningly bright lens is the extraordinarily rich amount of light can give impressive expression to the image by reproducing exquisite gradation and mellow defocus. Panasonic's Black Box Nano Surface Coating technology minimizes light reflection that causes ghost and flare, which help boasting stunning, true-to-life images with outstanding resolution and detail. The POWER O.I.S. (Optical Image Stabilizer) is improved in the correction accuracy. The newly developed 10.1-megapixel high sensitivity MOS Sensor achieves the expansion of dynamic range by increasing the sensitivity and the saturation. In synergy with the performance of F1.4 bright lens, the DMC-LX7 assures astonishingly high picture quality even in low light situations. The Light Speed AF catches the most fleeting shooting opportunities.

The external design is also improved to achieve even higher operability and to control the rich light source that DMC-LX7 can gain. The aperture ring allows direct, intuitive control of aperture and the internal ND filter makes it possible to reduce light to use slower shutter speed. The DMC-LX7 also newly integrates Level Gauge. The 3.0-inch large 920,000-dot high resolution Intelligent LCD is also redesigned to offer remarkable visibility under virtually any circumstances. The hot shoe allows attachment of advanced accessories such as optional Live View Finder which helps shooting under strong daylight with high visibility.

In addition to the full manual control, wide variety of shooting options such as 16 filters of Creative Control and Photo Style are integrated to look photo and video even more true to the photographer’s creative intention together with the popular Time Lapse shot recording function.

The DMC-LX7 records 1,920 x 1,080 60p (NTSC) / 50p (PAL) full-HD video recording in AVCHD Progressive / MP4* with high quality stereo sound. The 3.8x optical zoom and manual control are also available in video recording to make the video more attractive.
Leading the expressive possibility of compact cameras to even higher dimension, the DMC-LX7 totally defies the stereotype of what the pocket-sized camera can do for the professionals and high amateurs, or step-up users this time again.

* 30p (NTSC) / 25p (PAL) in MP4 recording.

More Information

Digital Still Camera 2012 Second-half New Products | Press Release | LUMIX | Digital Camera | Panasonic Global